b2b marketing
Your relationship with your customers is valuable. But can you put a number on that value? I was an English major in college, which means that most math terrifies me. What is customer lifetime value? Customer lifetime value is... Continue Reading
People are good. Your company should be too. I believe in the inherent goodness of people. You can hear it thrumming in the voices of folks like Mr. Rogers and Malala Yousafzi. You can run your fingers... Continue Reading
Now that you know as much as you can about who is consuming your content when, it’s time to connect the dots. This is the second in our series on intent-based marketing. Find part one here, and... Continue Reading
Intent-based marketing can help you read your leads’ minds, but you need the right data to do it properly. This is the first in our series on intent-based marketing. Find part two here, and check back later... Continue Reading
Each review your business receives—no matter if it’s your 10th or your millionth—is your customer calling you to action. How will you respond to those calls? You can, of course, ignore the reviews. Or, you can use them... Continue Reading
Not even the best online quiz maker can teach you how to design an online quiz that fits all your needs. But this guide can! If I lived in the Harry Potter universe, I would be in... Continue Reading
Are your marketing channels being properly managed, or are you blind to potential disaster? Read on to see how you can tell the difference. Marketing channel management (MCM) is a lot like juggling. You have to keep... Continue Reading
You might think you know how your customers feel about their experience, but you’re probably wrong. Welcome to the void. It’s vast, and you’re alone. You start to run, and you know you’re running fast. But how... Continue Reading
Your clients are on the go and on their phones: If you’re not producing content geared for a mobile world, you’re failing them. Phones. You can’t eat them. You can’t fold them (anymore). You can blend them,... Continue Reading
Trying to collect reviews but coming up short? Try these five tips! I was cut off by a long-haul truck driver one time. Staring me right in the face was a large, ubiquitous “How’s my driving” sign... Continue Reading
