Article Tag: budgeting

Understanding Buyer Behavior: Givin’ ‘Em What They Want in 2020

Published February 10, 2020 by Adam Rosenthal

You’ve got what your customers need. But do you know what they want? Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions... Continue Reading

Understanding Consumer Behavior: Interest vs. Action in France and Germany

Published February 12, 2019 by Adam Rosenthal

Counting chickens before they hatch—like putting on Superman’s cape, spitting in the wind, or whatever the opposite of Nike is—you just don’t do it. This is never more true than in business. Rather than base your... Continue Reading

What Small Businesses Are Budgeting for HR Software in 2019

Published December 12, 2018 by Brian Westfall

Small and midsize businesses (SMBs) have a lot of tough decisions to make when it comes to the technologies they choose to invest in now, the ones they put a pin in for later, and the... Continue Reading

B2B Marketing Guide for 2019: Which Industries to Target

Published November 30, 2018 by Adam Rosenthal

Successful business expansion means knowing what types of companies are the most receptive to your product. There are numerous factors that go into predicting and identifying your customers, from business size to how they’re using your... Continue Reading

Positive ROI and PPC: Using a Flexible Budget to Build on Your Success

Published November 19, 2018 by Adam Rosenthal

If you haven’t run a successful pay-per-click ( PPC) campaign yet, don’t read this article. Read this one, and this one, and this one. Go create a successful PPC campaign, and then come back. All set... Continue Reading

Captain’s Log: Bookkeeping Software vs. Accounting Software

Published June 28, 2017 by Nicolette Paglioni

There are two things you should know about my parents: They have both worked in finance, and they both love “Star Trek.” (My mom even wanted to design our basement to look like the bridge of... Continue Reading

How to Build Your First Budget

Published January 19, 2017 by Andrew Marder

A great way to lose your customers, your employees, and perhaps your entire business is to spend every day blissfully unaware of how you’re going to have money in the bank to keep things working. No... Continue Reading

3 Amazing Resources For Enterprise Budgeting And Forecasting

Published May 6, 2015 by Emily Hunter

Few budding entrepreneurs fully understand what they’re getting themselves into when they decide to start their own business. For those who don’t immediately fold, however, it quickly becomes obvious that evolution and usage of the right... Continue Reading