budgeting
You’ve got what your customers need. But do you know what they want? Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions on—your... Continue Reading
Counting chickens before they hatch—like putting on Superman’s cape, spitting in the wind, or whatever the opposite of Nike is—you just don’t do it. This is never more true than in business. Rather than base your business... Continue Reading
Small and midsize businesses (SMBs) have a lot of tough decisions to make when it comes to the technologies they choose to invest in now, the ones they put a pin in for later, and the... Continue Reading
Successful business expansion means knowing what types of companies are the most receptive to your product. There are numerous factors that go into predicting and identifying your customers, from business size to how they’re using your product. That’s... Continue Reading
If you haven’t run a successful pay-per-click ( PPC) campaign yet, don’t read this article. Read this one, and this one, and this one. Go create a successful PPC campaign, and then come back. All set with that?... Continue Reading
There are two things you should know about my parents: They have both worked in finance, and they both love “Star Trek.” (My mom even wanted to design our basement to look like the bridge of... Continue Reading
A great way to lose your customers, your employees, and perhaps your entire business is to spend every day blissfully unaware of how you’re going to have money in the bank to keep things working. No... Continue Reading
Few budding entrepreneurs fully understand what they’re getting themselves into when they decide to start their own business. For those who don’t immediately fold, however, it quickly becomes obvious that evolution and usage of the right... Continue Reading
