Article Tag: data

What Is Data Governance, and Why Is It Important to Your Business?

Published July 12, 2017 by Toby Cox - Guest Contributor; Updated on April 25, 2022

Imagine how much you could get done if you didn’t have to follow lots of rules and regulations on how you handle your business’s data. Employees could access data from anywhere. They could share client data... Continue Reading

Intent-Based Marketing 101: Analyze This (Data, to Better Know Your Customers)

Published August 28, 2019 by Adam Rosenthal

Now that you know as much as you can about who is consuming your content when, it’s time to connect the dots. This is the second in our series on intent-based marketing. Find part one here,... Continue Reading

Build a Customer Base Across the Pond With International B2B Buyer Personas

Published May 17, 2019 by Adam Rosenthal

Expanding your business abroad but not sure where to start? Why not start with the people? James Bond is many things: predominantly lethal, decently chauvinistic, an aficionado of flame-throwing bagpipes, potentially Idris Elba. But what James... Continue Reading

6 Best HR Dashboards for Data-Driven HR Departments

Published March 13, 2019 by Brian Westfall

HR dashboards have come to play a critical role for data-driven HR departments. Besides providing stakeholders with important information at a glance, HR dashboards also give HR personnel the quick insights they need to make important... Continue Reading

Gold Medal Business Intelligence Options For Small Businesses

Published January 30, 2018 by Geoff Hoppe

If you’ve read anything about business intelligence software, you’ve probably heard the same story roughly a million times. It goes like this: business intelligence solutions used to be for larger enterprises, but now they’re for small... Continue Reading

7 Big Data Certifications to Take Your Career to the Next Level

Published January 9, 2018 by Geoff Hoppe

Big data’s big in more than one way. First, there’s an ungodly amount of it. Second, figuring out how to get insights out of all that data is a lucrative career field. There’s a reason why... Continue Reading

How to Build a Data-Driven Decision-Making Culture

Published December 5, 2017 by Jonathan Milne

Many organizations believe they have a data-driven culture because they generate lots of reports, or have dashboards throughout their organization. Unfortunately, it’s not that simple. A data-driven culture is when an organization’s progress is measured using... Continue Reading

11 Must-Attend Big Data Conferences For Data Analysts

Published November 21, 2017 by Geoff Hoppe

You could spend your time holed up in your office, reading endless blog posts and articles about business intelligence software and big data. But that would be boring. And while it’s one thing to be friendly to night janitors,... Continue Reading

How Business Intelligence Software Ruins the 6 Best Business Movies

Published September 6, 2017 by Geoff Hoppe

There’s no story without conflict. And that’s a good thing. The more conflict, the better. “Star Wars” without the wars would be two hours of Luke Skywalker staring at the horizon. “The Lord of the Rings”... Continue Reading

6 Tips to Ensure Your BI Implementation Runs Smoothly

Published August 1, 2017 by Geoff Hoppe

So you know you need business intelligence software. You need to get more value out of the data you collect. So you’ve vetted your list of vendors, you’ve been through the proof of concepts, and you’ve... Continue Reading