email marketing software
Unsure how to shop for marketing software? Here’s a quick breakdown of the major building blocks of a successful marketing tech stack. A successful marketing strategy needs more than eye-catching business cards and a “We’re Open!” sign... Continue Reading
Email marketing segmentation can be tricky, even for the most seasoned marketer. We’ve got five tips to help you nail it. Email marketing is a staple of any healthy marketing strategy. Companies spend tons of time... Continue Reading
MailChimp is one of the most popular and widely used marketing automation solutions. In fact, businesses in more than 175 different countries send more than 6 billion emails every week using MailChimp. The reason behind MailChimp’s popularity... Continue Reading
Not all free email marketing software is created equal; are you making an informed decision? When you’re a small business or a startup, you have to fight for every single marketing dollar. We get it. You might... Continue Reading
Extra! Extra! Read all about it! It’s 5:00 p.m. on a Friday, the quarterly meeting has just wrapped up, and hype is building throughout the office. There’s exciting news and you just can’t wait to share it.... Continue Reading
Email marketing is the new paper mail. With traditional post, there is no way to track which of your mailings are being opened, nor can you count how many of your subscribers threw away the mail... Continue Reading
A whopping 80% of businesses use email marketing to obtain or retain customers. There’s a reason so many entrepreneurs and brands turn to email for their marketing efforts; it gets results and it’s affordable. The power of email... Continue Reading
There’s no shortage of options when it comes to choosing an email marketing provider (ESP). In fact, that’s probably what makes selecting one so difficult! If you’re newer to email marketing, you might feel like you’re... Continue Reading
A salesperson who constantly pushes paper, assembles analytics and imports information is a salesperson who is not selling. A company that clears the saleperson’s path of routine, repetitive, time-consuming tasks is making a smart investment in... Continue Reading
There’s nothing worse than launching an email marketing campaign only to be greeted with abysmal open rates and a click-through rate (CTR) that leaves you wondering if your software is giving you faulty numbers. Finding that... Continue Reading
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