Article Tag: martech

How To Equip Your Marketing Team for Digital Transformation

Published October 22, 2021 by Sharjeel Ahmed

For marketers today, digital transformation is one of the most important topics. It’s not just about technology; it’s about people and processes as well as data, analytics, and strategy. Digital marketing is changing more than just... Continue Reading

What are KPIs in Marketing? 7 Important KPIs for Successful Marketing Campaigns

Published October 1, 2021 by Collin Couey

Understand what KPIs are and why they’re useful for marketing campaigns to develop successful marketing strategies that generate revenue and help your brand grow. To run a successful marketing campaign—whether it’s digital or offline—you need a... Continue Reading

4 Essential Digital Marketing Channels To Grow Your Business

Published September 30, 2021 by Collin Couey

Digital marketing is no longer just nice to have. As a business, it’s important to understand what digital channels are available, when to use them, and why they’re necessary. If you’re a business transitioning from traditional... Continue Reading

Everything You Need to Know About Performance Marketing

Published June 2, 2021 by Samantha Bonanno

This guide will answer all your questions about performance marketing, from what it is to how to implement it at your business. In an ever-changing digital world, marketing leaders are constantly looking for cost-effective ways to... Continue Reading

Build Your Startup Marketing Strategy With These 3 Steps

Published May 20, 2021 by Samantha Bonanno

These three steps will ensure your startup has a strong, steady foundation to build a marketing strategy on. Startups. Synonymous with a fast pace and high growth margins. You’ve found your niche, have a solution to... Continue Reading

8 Best Free Digital Signage Software Tools

Published May 11, 2021 by Pritam Tamang

Jump to: Intuiface NoviSign Play Digital Signage Raydiant Rise Vision ScreenScape TelemetryTV XOGO Regardless of the industry of operation—be it healthcare, education, or hospitality—your business should aim to have strong audience engagement. And the golden rule... Continue Reading

9 Best Free and Open Source Survey Software Solutions

Published February 24, 2021 by Samantha Bonanno

Jump to: Alchemer Google Forms Hotjar LimeSurvey Qualtrics CoreXM SoGoSurvey SurveyLegend SurveyMonkey Zoho Survey With the help of intuitive survey software, you can learn what clients think of your new product, predict what they’ll buy in... Continue Reading

How to Build a Winning Marketing Stack for a Small Business

Published August 20, 2020 by Samantha Bonanno and Rupal Bhandari

Unsure how to shop for marketing software? Here’s a quick breakdown of the tools you need, what to expect from them, and how to select the right ones. Successful marketing needs more than eye-catching business cards... Continue Reading

Capterra Connect: The Latest Marketing News, Articles, and Insights

Published December 16, 2019 by Samantha Bonanno

Too many articles across the web claiming to have earth-shattering news about marketing and marketing technology? Let the experts curate a shortlist for you. Here’s what you need to know this week: What your team can... Continue Reading

10 CRM Features and Why You Need Them

Published October 18, 2019 by Samantha Bonanno

With hundreds of CRM software options out there, how do you know which features and functionalities to prioritize in your software selection? For a successful business, it doesn’t get much more essential than customer relationship management.... Continue Reading