Article Tag: martech

Best Tech Stack For Marketers

Published April 11, 2022 by Ashish Upadhyay

Have you ever tried building a tech stack for your team as a marketing manager? It’s confusing, right? Especially when you don’t know what to prioritize. Should social media be your concern? Or should you add... Continue Reading

A Price Comparison Guide for Marketing Software

Published February 21, 2022 by Priyanka Aggarwal

Compare pricing for the top marketing software products in various categories. The COVID-19 pandemic has posed multiple challenges for marketing leaders, and delivering success with the right marketing technology within budget is just one of those... Continue Reading

3 Best Free Transcription Software For Your Business

Published February 18, 2022 by Ashish Upadhyay

Transcription software converts speech to text through voice dictation or transcription. Picture this. As a sales rep, you have tons of recorded sales calls with potential customers, and now you need to sift through hours of... Continue Reading

Improve Your First-Party Data Strategy—Our Research Shows You How

Published January 25, 2022 by Zach Capers

As a digital marketer, you must prepare for a decline in third-party cookies and the ever-increasing sophistication of digital consumers who demand value in exchange for their personal information. The clear answer to this dilemma is... Continue Reading

What Is Text Marketing? Here’s How It Works

Published January 11, 2022 by Collin Couey

Curious about text marketing? Think it’s a good fit for your marketing efforts? Find out what it is and why it’s important for marketers. If you’ve been a marketer for any amount of time, you know... Continue Reading

How You Can Boost Your Martech Effectiveness with a Marketing Operations Manager

Published December 9, 2021 by Meghan Bazaman

More martech, more problems? Investing in the right marketing software is half the battle. In Capterra’s recent marketing technology (martech) survey, 66% of small-business marketers think that their company is already investing enough in marketing tech.... Continue Reading

How To Equip Your Marketing Team for Digital Transformation

Published October 22, 2021 by Sharjeel Ahmed - Guest Contributor

Learn how digital transformation has changed the marketing industry and what skills your marketing team should develop today to be successful tomorrow. For marketers today, digital transformation is one of the most important topics. It’s not... Continue Reading

What are KPIs in Marketing? 7 Important KPIs for Successful Marketing Campaigns

Published October 1, 2021 by Collin Couey

Understand what KPIs are and why they’re useful for marketing campaigns to develop successful marketing strategies that generate revenue and help your brand grow. To run a successful marketing campaign—whether it’s digital or offline—you need a... Continue Reading

4 Essential Digital Marketing Channels To Grow Your Business

Published September 30, 2021 by Collin Couey

Digital marketing is no longer just nice to have. As a business, it’s important to understand what digital channels are available, when to use them, and why they’re necessary. If you’re a business transitioning from traditional... Continue Reading

Everything You Need to Know About Performance Marketing

Published June 2, 2021 by Samantha Bonanno

This guide will answer all your questions about performance marketing, from what it is to how to implement it at your business. In an ever-changing digital world, marketing leaders are constantly looking for cost-effective ways to... Continue Reading