Article Tag: martech

Does AI Write Better Copy Than Humans? Most Marketers Think So

Published September 13, 2022 by Meghan Bazaman

In order to improve SEO and attract leads, marketers are under big pressure to churn out new content quickly and continuously. And writing all that ad copy or blog posts is often difficult and time consuming,... Continue Reading

9 Best Competitive Intelligence Software for Marketing Teams

Published September 1, 2022 by Ashish Upadhyay

As a marketing manager, you might often wonder what strategies your competitors use to make their campaigns successful, right? What do their campaigns have that yours don’t? Brainstorming and guesswork can only get you so far.... Continue Reading

There Are 61 Million U.S. Adults Living with Disabilities—Here’s How Marketers Can Reach Them

Published August 25, 2022 by Meghan Bazaman

One in four U.S. adults live with some type of physical or mental disability[1]. Yet they are often excluded from receiving digital marketing messages due to accessibility barriers. If your marketing content isn’t accessible to all... Continue Reading

5 Quick Steps to Create a Content Strategy and Measure Performance

Published July 22, 2022 by Nicole Ramirez - Guest Contributor

Content strategy is the “long game” of marketing tactics. Rarely will a customer purchase your product or use your service after reading one piece of content. However, the key is to build upon that strategy and... Continue Reading

Top Challenges Marketing Professionals Face in Today’s Financial Climate

Published July 14, 2022 by Shelby Vankirk - Guest Contributor

Recent years have been challenging for marketing professionals, and 2022 promises to keep up the pressure. Consumers have endured a pandemic, faced global unrest, and felt the effects of economic sanctions while facing the specter of... Continue Reading

Category Compare: Content Marketing vs. Social Media Marketing

Published June 1, 2022 by Barkha Bali

Both content marketing software and social media marketing software are key elements of the digital marketing category. The two tools do have a lot of features in common, but their objectives and functions differ from each... Continue Reading

Best Tech Stack For Marketers

Published April 11, 2022 by Ashish Upadhyay

Have you ever tried building a tech stack for your team as a marketing manager? It’s confusing, right? Especially when you don’t know what to prioritize. Should social media be your concern? Or should you add... Continue Reading

A Price Comparison Guide for Marketing Software

Published February 21, 2022 by Priyanka Aggarwal

Compare pricing for the top marketing software products in various categories. The COVID-19 pandemic has posed multiple challenges for marketing leaders, and delivering success with the right marketing technology within budget is just one of those... Continue Reading

3 Best Free Transcription Software For Your Business

Published February 18, 2022 by Ashish Upadhyay

Transcription software converts speech to text through voice dictation or transcription. Picture this. As a sales rep, you have tons of recorded sales calls with potential customers, and now you need to sift through hours of... Continue Reading

Improve Your First-Party Data Strategy—Our Research Shows You How

Published January 25, 2022 by Zach Capers

As a digital marketer, you must prepare for a decline in third-party cookies and the ever-increasing sophistication of digital consumers who demand value in exchange for their personal information. The clear answer to this dilemma is... Continue Reading