reviews
You’ve got what your customers need. But do you know what they want? Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions on—your... Continue Reading
Learn how to use software reviews to pick the right software for your business. It can take two years (24 months), on average, for a small to midsize business to go through the software-buying process. That’s a... Continue Reading
Improving customer retention should be one your biggest priorities. Reviews can help. Business is a lot like butter. Both involve churn. The metaphor breaks down after this. But what is churn? In the business world, churn is when your... Continue Reading
Reviews are incredibly valuable. You need more, you need better, and you need them now. It’s Friday night. You’ve worked hard. You’ve earned the right to order takeout. But where to go? Your search for a sandwich shop... Continue Reading
Each review your business receives—no matter if it’s your 10th or your millionth—is your customer calling you to action. How will you respond to those calls? You can, of course, ignore the reviews. Or, you can use them... Continue Reading
Trying to collect reviews but coming up short? Try these five tips! I was cut off by a long-haul truck driver one time. Staring me right in the face was a large, ubiquitous “How’s my driving” sign... Continue Reading
“Captain! We’ve got a whirlpool on our side!” comes a cry from behind you. “Captain! There’s a giant monster on our side!” comes a shout from another. If this situation sounds familiar to you, you’re either the captain... Continue Reading
There’s a line in the movie “World War Z” where the Israeli guide for Brad Pitt’s character says: “If nine of us with the same information arrived at the exact same conclusion, it’s the duty of the... Continue Reading
Good afternoon, sports fans! It’s time, once again, for the ultimate of ultimates, the holy grail of business competition: the fifth annual Gartner Digital Markets Reviews Madness Tournament! The NCAA tournament ain’t got nothin’ on what we have... Continue Reading
There is one rule to the tin-can telephone: The string connecting the cans must be tight. If it’s loose, you can’t hear what the person on the other end is saying. The same goes for customer reviews... Continue Reading
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