Article Tag: reviews

Understanding Buyer Behavior: Givin’ ‘Em What They Want in 2020

Published February 10, 2020 by Adam Rosenthal

You’ve got what your customers need. But do you know what they want? Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions... Continue Reading

4 Tips on Using Business Software Reviews to Find the Right Product

Published December 3, 2019 by Kristen Bialik

Learn how to use software reviews to pick the right software for your business. It can take two years (24 months), on average, for a small to midsize business to go through the software-buying process. That’s... Continue Reading

Your Clients Will Jump Ship If You Don’t Start Using Reviews to Improve Customer Retention

Published November 15, 2019 by Adam Rosenthal

Improving customer retention should be one your biggest priorities. Reviews can help. Business is a lot like butter. Both involve churn. The metaphor breaks down after this. But what is churn? In the business world, churn... Continue Reading

How to Tell if You’re Losing the Race for Better Reviews (and What to Do About It)

Published October 16, 2019 by Adam Rosenthal

Reviews are incredibly valuable. You need more, you need better, and you need them now. It’s Friday night. You’ve worked hard. You’ve earned the right to order takeout. But where to go? Your search for a... Continue Reading

4 Ways to Turn Customer Feedback Into Better Products

Published August 26, 2019 by Patrick Fischer

Each review your business receives—no matter if it’s your 10th or your millionth—is your customer calling you to action. How will you respond to those calls? You can, of course, ignore the reviews. Or, you can... Continue Reading

5 Crucial Tips for Collecting Customer Feedback

Published June 5, 2019 by Adam Rosenthal

Trying to collect reviews but coming up short? Try these five tips! I was cut off by a long-haul truck driver one time. Staring me right in the face was a large, ubiquitous “How’s my driving”... Continue Reading

Listening to Customer Feedback: Navigating Conflicting Reports

Published March 27, 2019 by Adam Rosenthal

“Captain! We’ve got a whirlpool on our side!” comes a cry from behind you. “Captain! There’s a giant monster on our side!” comes a shout from another. If this situation sounds familiar to you, you’re either... Continue Reading

Building Customer Advocacy Programs Through Surveys

Published March 13, 2019 by Adam Rosenthal

There’s a line in the movie “World War Z” where the Israeli guide for Brad Pitt’s character says: “If nine of us with the same information arrived at the exact same conclusion, it’s the duty of... Continue Reading

Reviews Madness 2019 Playbook: Claim the Title of Software Reviews Champion

Published February 27, 2019 by Adam Rosenthal

Good afternoon, sports fans! It’s time, once again, for the ultimate of ultimates, the holy grail of business competition: the fifth annual Gartner Digital Markets Reviews Madness Tournament! The NCAA tournament ain’t got nothin’ on what... Continue Reading

What Reviews Can Do for You: Analyzing and Using Customer Feedback Data

Published November 7, 2018 by Adam Rosenthal

There is one rule to the tin-can telephone: The string connecting the cans must be tight. If it’s loose, you can’t hear what the person on the other end is saying. The same goes for customer... Continue Reading