Article Tag: sales and marketing

How to Prioritize Customer Retention in Your Digital Strategy

Published September 8, 2020 by Samantha Bonanno; Updated on September 30, 2022

Customer retention is key to growing your business. A loyal customer base brings in regular revenue while allowing you to capture ever-larger segments of your target audience. A 2022 Gartner poll of customer service and support... Continue Reading

4 Key Considerations to Help You Choose a Digital Marketing Agency

Published September 13, 2022 by Gary Froniewski

Hiring an agency to help improve your digital marketing efforts may be the right decision, but how do you make sure you’re hiring the right one? Anyone with a computer can create a website and sell... Continue Reading

Why Reducing Sales Friction Leads to More Sales and Long-Term Growth

Published August 12, 2022 by William Delong - Guest Contributor

You’ve seen an uptick in abandoned carts lately, and it’s not just about inflation or rising prices. Then your team dug a little deeper only to find out your inventory management system glitched and was showing... Continue Reading

Types of Advertising Agencies and How To Choose One

Published August 11, 2022 by Adam Carpenter - Guest Contributor

The earliest advertising “media” was word of mouth, which eventually took a back seat to newspapers between the 15th and 16th centuries.[1] Soon after, entrepreneurs founded ad agencies to serve as the “middleman” between businesses and... Continue Reading

5 Quick Steps to Create a Content Strategy and Measure Performance

Published July 22, 2022 by Nicole Ramirez - Guest Contributor

Content strategy is the “long game” of marketing tactics. Rarely will a customer purchase your product or use your service after reading one piece of content. However, the key is to build upon that strategy and... Continue Reading

Top 10 Sales Tools For Small Businesses

Published July 18, 2022 by Ashish Upadhyay

Sales are essential for any business, but for a small business owner, sales are the lifeblood that helps run a tight ship. Business development representatives and sales managers at SMBs face a cutthroat environment full of... Continue Reading

The Top 3 Challenges Facing Sales Teams

Published June 7, 2022 by Esther Lombardi - Guest Contributor

Americans are launching new businesses this year—more than 400,000 applications were filed in January alone. While that’s a hopeful sign of resiliency in the business world, your team still faces challenges. Your sales team still needs... Continue Reading

Top 9 Social Networking Software for Small Businesses

Published May 23, 2022 by Supriya Deka

As a small business owner, you need to stay connected with your customers and prospects on social platforms to build brand awareness and enhance relationships. But building a social network on your own using manual processes... Continue Reading

How to Improve Your Daily Workflow with Marketing Automation Processes

Published May 5, 2022 by Shanice Jones - Guest Contributor

Automation is spreading into every sector of practically every industry—and marketers need to keep pace. The human element remains a critical part of marketing. While personal connections and psychology are at the heart of a successful... Continue Reading

5 Sales Tools With the Features Sales Teams Need for 2022

Published March 21, 2022 by Supriya Deka

For salespeople, meeting clients in person is key to building strong relationships. But with most customers using digital self-serve channels in the wake of the COVID-19 pandemic, the relationship between sellers and buyers has changed. The... Continue Reading