sales and marketing
Place, price, product, and promotion. Here’s what the four P’s of marketing mean for your current marketing strategy. In many ways, marketers are like cooks. To concoct a delicious meal, a cook must balance the right ingredients carefully.... Continue Reading
What if I told you there was a way to see into the minds of your small-business clients and predict their future buying habits? That’s the power of a survey. With the help of intuitive survey software,... Continue Reading
What if I told you there was a way to see into the minds of your small-business clients and predict their future buying habits? That’s the power of a survey. With the help of intuitive survey software,... Continue Reading
Securing marketing budgets is one of the biggest challenges for any small business marketing manager. That’s why a small business marketer needs to be extra cautious when making marketing-related investment decisions. One such investment decision is about... Continue Reading
I’ll be the first to say it: Sales is a difficult profession. You have to connect with people on a personal and professional level every day. You have to demonstrate the value of your company’s product to... Continue Reading
If you left for vacation today, what type of transportation would you use? Did you notice what happened as soon as you read that question? In your head, you started answering it right away. Even if the question... Continue Reading
2017 was the year of Pokemon Go, the Snapchat dancing hot dog, and eclipse fever. One can only imagine what wonders 2018 will bring: a blockbuster movie based on Chutes and Ladders? An app that makes it... Continue Reading
Figuring out which customer relationship management (CRM) software to choose for your small business is no easy feat. You may have made the decision to invest in a CRM system or switch providers, but how do... Continue Reading
There was a time not so long ago when producing a video required thousands of dollars of equipment and some technical expertise. And even then, all you had was a physical video cassette and no way... Continue Reading
You know social media is a valuable—and free—marketing resource, but you just can’t seem to get your social media marketing strategy off the ground. Maybe your company has an outdated Facebook page or an inactive Twitter account,... Continue Reading
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