sales and marketing
Green marketing is about more than making the most of a trend—it’s about meeting a rising consumer expectation. In an October 2019 report, Nielsen found that 73% of global consumers would definitely or probably change their consumption... Continue Reading
New survey data shows that in the new digital normal, businesses are keeping a close eye on their customer retention rate. In the new digital normal of 2020, customer retention is top of mind for most business... Continue Reading
Effective segmentation doesn’t limit opportunity; it’s a way to prioritize and focus your marketing and sales resources on customers most ready to buy from you now. What is market segmentation? Market segmentation is a strategy of organizing your... Continue Reading
Spending hours finding information on prospective customers? Use these free tools to automate the task instead. “How many companies in this city belong to the X industry?” “How many of these companies have the budget to buy my... Continue Reading
Place, price, product, and promotion. Here’s what the four P’s of marketing mean for your current marketing strategy. In many ways, marketers are like cooks. To concoct a delicious meal, a cook must balance the right ingredients carefully.... Continue Reading
What if I told you there was a way to see into the minds of your small-business clients and predict their future buying habits? That’s the power of a survey. With the help of intuitive survey software,... Continue Reading
What if I told you there was a way to see into the minds of your small-business clients and predict their future buying habits? That’s the power of a survey. With the help of intuitive survey software,... Continue Reading
Securing marketing budgets is one of the biggest challenges for any small business marketing manager. That’s why a small business marketer needs to be extra cautious when making marketing-related investment decisions. One such investment decision is about... Continue Reading
I’ll be the first to say it: Sales is a difficult profession. You have to connect with people on a personal and professional level every day. You have to demonstrate the value of your company’s product to... Continue Reading
If you left for vacation today, what type of transportation would you use? Did you notice what happened as soon as you read that question? In your head, you started answering it right away. Even if the question... Continue Reading
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