Article Tag: sales and marketing

How to Improve Your Daily Workflow with Marketing Automation Processes

Published May 5, 2022 by Shanice Jones - Guest Contributor

Automation is spreading into every sector of practically every industry—and marketers need to keep pace. The human element remains a critical part of marketing. While personal connections and psychology are at the heart of a successful... Continue Reading

5 Sales Tools With the Features Sales Teams Need for 2022

Published March 21, 2022 by Supriya Deka

For salespeople, meeting clients in person is key to building strong relationships. But with most customers using digital self-serve channels in the wake of the COVID-19 pandemic, the relationship between sellers and buyers has changed. The... Continue Reading

7 Smart Ways To Personalize Your Website and Increase Sales

Published March 14, 2022 by Robert Brandl - Guest Contributor

Learn how to personalize your website and increase sales with these tips. Personalizing your website to display content tailored to each visitor based on their location, demographics, behavior, and other factors helps provide a unique user... Continue Reading

Category Compare: Lead Generation vs. Lead Nurturing

Published March 1, 2022 by Barkha Bali

In this report, we define and compare lead generation and lead nurturing software to help you decide which one suits your business needs. Both lead generation software and lead nurturing software are part of the marketing... Continue Reading

A Price Comparison Guide for Marketing Software

Published February 21, 2022 by Priyanka Aggarwal

Compare pricing for the top marketing software products in various categories. The COVID-19 pandemic has posed multiple challenges for marketing leaders, and delivering success with the right marketing technology within budget is just one of those... Continue Reading

3 Best Free Transcription Software For Your Business

Published February 18, 2022 by Ashish Upadhyay

Transcription software converts speech to text through voice dictation or transcription. Picture this. As a sales rep, you have tons of recorded sales calls with potential customers, and now you need to sift through hours of... Continue Reading

9 Best Free Video Editing Software

Published April 18, 2018 by Kritika Tyagi; Updated on February 14, 2022

Video editing software helps businesses create and edit videos. Videos communicate the story of your business, products, and services. They are an important tool to make customers learn about your offerings. Therefore, creating a video marketing... Continue Reading

Category Compare: Email Marketing vs. SMS Marketing Software

Published February 11, 2022 by Barkha Bali

In this report, we define and compare email marketing and SMS marketing software to help you decide which one suits your business needs. Both email marketing software and SMS marketing software help automate communication with prospects... Continue Reading

What Is Influencer Marketing? Here’s How It Works

Published January 12, 2022 by Collin Couey

If you’re a marketer, you’ve heard the term influencer marketing before, but maybe you’ve never considered it as a viable marketing option for your business and brand. You might want to reconsider because according to Industry... Continue Reading

What Is Text Marketing? Here’s How It Works

Published January 11, 2022 by Collin Couey

Curious about text marketing? Think it’s a good fit for your marketing efforts? Find out what it is and why it’s important for marketers. If you’ve been a marketer for any amount of time, you know... Continue Reading