sales and marketing
I’ll be the first to say it: Sales is a difficult profession. You have to connect with people on a personal and professional level every day. You have to demonstrate the value of your company’s product to... Continue Reading
Update 4/9/2018: This article was updated to add six new free survey software options. What if I told you there was a way to see into the minds of your current small business clients and predict their... Continue Reading
If you left for vacation today, what type of transportation would you use? Did you notice what happened as soon as you read that question? In your head, you started answering it right away. Even if the question... Continue Reading
2017 was the year of Pokemon Go, the Snapchat dancing hot dog, and eclipse fever. One can only imagine what wonders 2018 will bring: a blockbuster movie based on Chutes and Ladders? An app that makes it... Continue Reading
Figuring out which customer relationship management (CRM) software to choose for your small business is no easy feat. You may have made the decision to invest in a CRM system or switch providers, but how do... Continue Reading
There was a time not so long ago when producing a video required thousands of dollars of equipment and some technical expertise. And even then, all you had was a physical video cassette and no way... Continue Reading
In many ways, marketers are like cooks. To concoct a delicious meal, a cook must balance the right ingredients carefully. A dash of salt, a splash of hot sauce, a pinch of garlic. Miss an ingredient or... Continue Reading
You know social media is a valuable—and free—marketing resource, but you just can’t seem to get your social media marketing strategy off the ground. Maybe your company has an outdated Facebook page or an inactive Twitter account,... Continue Reading
Viewers of AMC’s “Mad Men” watched Don Draper and his Sterling Cooper ad agency cohorts create groundbreaking advertisements for iconic products, then release those ads into the world, holding their booze-soaked breath and hoping those ads... Continue Reading
Last year, Chris Gallo—the head of customer support for Highrise CRM—wrote about how he used Highrise and Basecamp to plan his wedding. In that post, Gallo wrote about how CRMs and collaboration software can be used for... Continue Reading
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