sales and marketing
Effective segmentation doesn’t limit opportunity; it’s a way to prioritize and focus your marketing and sales resources on customers most ready to buy from you now. What is market segmentation? Market segmentation is a strategy of organizing your... Continue Reading
Spending hours finding information on prospective customers? Use these free tools to automate the task instead. “How many companies in this city belong to the X industry?” “How many of these companies have the budget to buy my... Continue Reading
Place, price, product, and promotion. Here’s what the four P’s of marketing mean for your current marketing strategy. In many ways, marketers are like cooks. To concoct a delicious meal, a cook must balance the right ingredients carefully.... Continue Reading
What if I told you there was a way to see into the minds of your small-business clients and predict their future buying habits? That’s the power of a survey. With the help of intuitive survey software,... Continue Reading
What if I told you there was a way to see into the minds of your small-business clients and predict their future buying habits? That’s the power of a survey. With the help of intuitive survey software,... Continue Reading
Securing marketing budgets is one of the biggest challenges for any small business marketing manager. That’s why a small business marketer needs to be extra cautious when making marketing-related investment decisions. One such investment decision is about... Continue Reading
I’ll be the first to say it: Sales is a difficult profession. You have to connect with people on a personal and professional level every day. You have to demonstrate the value of your company’s product to... Continue Reading
If you left for vacation today, what type of transportation would you use? Did you notice what happened as soon as you read that question? In your head, you started answering it right away. Even if the question... Continue Reading
2017 was the year of Pokemon Go, the Snapchat dancing hot dog, and eclipse fever. One can only imagine what wonders 2018 will bring: a blockbuster movie based on Chutes and Ladders? An app that makes it... Continue Reading
Figuring out which customer relationship management (CRM) software to choose for your small business is no easy feat. You may have made the decision to invest in a CRM system or switch providers, but how do... Continue Reading
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