sales and marketing
Diversity marketing is about seeing, valuing, and speaking to your customers. Here’s how to build your diversity marketing strategy. You probably know that America is growing more diverse with each new generation, but have you seen the... Continue Reading
Jump to: Alchemer Google Forms Hotjar LimeSurvey Qualtrics CoreXM SoGoSurvey SurveyLegend SurveyMonkey Zoho Survey With the help of intuitive survey software, you can learn what clients think of your new product, predict what they’ll buy in the future based on what they’ve bought in the past,... Continue Reading
These five actionable steps will help get you in front of the right customers at the right time. Chinese restaurant near me. Post office near me. Laundromat near me. Coffee shop near me. Whether traveling for work,... Continue Reading
Green marketing is about more than making the most of a trend—it’s about meeting a rising consumer expectation. In an October 2019 report, Nielsen found that 73% of global consumers would definitely or probably change their consumption... Continue Reading
New survey data shows that in the new digital normal, businesses are keeping a close eye on their customer retention rate. In the new digital normal of 2020, customer retention is top of mind for most business... Continue Reading
Effective segmentation doesn’t limit opportunity; it’s a way to prioritize and focus your marketing and sales resources on customers most ready to buy from you now. What is market segmentation? Market segmentation is a strategy of organizing your... Continue Reading
Spending hours finding information on prospective customers? Use these free tools to automate the task instead. “How many companies in this city belong to the X industry?” “How many of these companies have the budget to buy my... Continue Reading
Place, price, product, and promotion. Here’s what the four P’s of marketing mean for your current marketing strategy. In many ways, marketers are like cooks. To concoct a delicious meal, a cook must balance the right ingredients carefully.... Continue Reading
What if I told you there was a way to see into the minds of your small-business clients and predict their future buying habits? That’s the power of a survey. With the help of intuitive survey software,... Continue Reading
Securing marketing budgets is one of the biggest challenges for any small business marketing manager. That’s why a small business marketer needs to be extra cautious when making marketing-related investment decisions. One such investment decision is about... Continue Reading
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