Article Tag: sales and marketing

Sales Prospecting Must-Haves: 6 Free Tools to Save Hours Every Day

Published April 7, 2020 by Rupal Bhandari

Spending hours finding information on prospective customers? Use these free tools to automate the task instead. “How many companies in this city belong to the X industry?” “How many of these companies have the budget to... Continue Reading

Understanding the Marketing Mix: The 4 P’s of Marketing

Published November 22, 2019 by Andrew Conrad and Samantha Bonanno

Place, price, product, and promotion. Here’s what the four P’s of marketing mean for your current marketing strategy. In many ways, marketers are like cooks. To concoct a delicious meal, a cook must balance the right... Continue Reading

10 Best Free and Open Source Online Survey Software for Your Business

Published April 15, 2019 by Samantha Bonanno

What if I told you there was a way to see into the minds of your small-business clients and predict their future buying habits? That’s the power of a survey. With the help of intuitive survey... Continue Reading

5 Best Free Marketing Automation Software for Your Small Business

Published February 12, 2019 by Harshit Srivastava

Securing marketing budgets is one of the biggest challenges for any small business marketing manager. That’s why a small business marketer needs to be extra cautious when making marketing-related investment decisions. One such investment decision is... Continue Reading

Learn How to Increase B2B Sales With These 9 Expert Tips

Published June 29, 2018 by Kelsie Anderson

I’ll be the first to say it: Sales is a difficult profession. You have to connect with people on a personal and professional level every day. You have to demonstrate the value of your company’s product... Continue Reading

How to Use Quizzes to Improve Your Online Conversion Rates

Published February 22, 2018 by Stefan Debois

If you left for vacation today, what type of transportation would you use? Did you notice what happened as soon as you read that question? In your head, you started answering it right away. Even if... Continue Reading

5 New Social Media Trends To Use In Your Marketing Plan For 2018

Published December 1, 2017 by Andrew Conrad

2017 was the year of Pokemon Go, the Snapchat dancing hot dog, and eclipse fever. One can only imagine what wonders 2018 will bring: a blockbuster movie based on Chutes and Ladders? An app that makes... Continue Reading

How to Compare CRM Software: The Epic Guide for Small Businesses

Published October 20, 2017 by Padraig O'Connor

Figuring out which customer relationship management (CRM) software to choose for your small business is no easy feat. You may have made the decision to invest in a CRM system or switch providers, but how do... Continue Reading

6 Beginner Tips and YouTube Examples for Video Content Marketing

Published October 12, 2017 by Andrew Conrad

There was a time not so long ago when producing a video required thousands of dollars of equipment and some technical expertise. And even then, all you had was a physical video cassette and no way... Continue Reading

How to Build a Social Media Marketing Plan: 5 Steps for Small Businesses

Published September 14, 2017 by Andrew Conrad

You know social media is a valuable—and free—marketing resource, but you just can’t seem to get your social media marketing strategy off the ground. Maybe your company has an outdated Facebook page or an inactive Twitter... Continue Reading