sales and marketing
You know social media is a valuable—and free—marketing resource, but you just can’t seem to get your social media marketing strategy off the ground. Maybe your company has an outdated Facebook page or an inactive Twitter account,... Continue Reading
Viewers of AMC’s “Mad Men” watched Don Draper and his Sterling Cooper ad agency cohorts create groundbreaking advertisements for iconic products, then release those ads into the world, holding their booze-soaked breath and hoping those ads... Continue Reading
Last year, Chris Gallo—the head of customer support for Highrise CRM—wrote about how he used Highrise and Basecamp to plan his wedding. In that post, Gallo wrote about how CRMs and collaboration software can be used for... Continue Reading
Tom Cassell is a 24-year-old gamer from Manchester who goes by the online handle “Syndicate.” By livestreaming his gaming sessions on sites like Twitch and YouTube, Syndicate makes hundreds of thousands of dollars per year. If that’s not... Continue Reading
When marketing teams add software to their technology stack, the most common types seem to be a no brainer: CRM software, email marketing software, and social media marketing software are the top used solutions by marketing... Continue Reading
For a small businesses thinking about implementing marketing automation, features like autoresponders, drip campaigns, lead scoring, online forms and website tracking can seem overwhelming. But when you take a step back and look at what really... Continue Reading
The market for Customer Relationship Management (CRM) software has no shortage of options from which to choose. With so many choices competing in the space, no one can say they don’t have alternatives. In spite of... Continue Reading
Thanksgiving is this week, which means it’s time to gather around the table and say what we’re thankful for: Family. Friends. Marketing automation software. Oh, you’re not thankful for your marketing technology? Obviously you haven’t been to one of... Continue Reading
We’re a month away from the end of Q2, which means we’re a month away from hitting the halfway mark of 2015. Freaked out, yet? Me, too! Where has this year gone? We compiled some great marketing automation... Continue Reading
I’ve said it before and I’ll say it again: email is not dead! It is still one of the best ways to communicate from a business standpoint. Marketers recognize this innovation and work hard to develop... Continue Reading
