social media
Social media can indirectly boost your search standings. But where to start? In 2014, Google’s Matt Cutts said that social media didn’t impact how sites were ranked on Google. He wasn’t lying … technically. But as time went... Continue Reading
Want to make your marketing videos stand out from the crowd? We’ve got a few tricks you can use. By the time you finish this article, at least 900 hours of video will have been uploaded to... Continue Reading
Here are some tips from actual social media professionals on how to land your dream job. Maybe you’re a college student who wants to take a serious look at your career plans or you’re a working professional... Continue Reading
ABM strategies are designed to produce high-quality leads that convert quickly. Social media is here to help with that. You wouldn’t use a megaphone to whisper to someone. So you might be skeptical when I say that... Continue Reading
Social media segmentation is vital to targeting key audience demographics. But what is it, exactly? I was once mocked by a student of mine about Facebook. “You are so old,” the child scolded me. “Only old people... Continue Reading
Influencer marketing strategies are meant to get new leads and convert old ones, all for a low cost. But can they actually deliver the goods? You’re on the train, waiting for your stop. You scroll through Instagram.... Continue Reading
Need software to fuel your social media marketing strategy? Check out these solutions that don’t require you to pull out your wallet. With the explosive and sustained popularity of social media, social media marketing has emerged as... Continue Reading
Is your social media presence lacking in radiance? Learn how to hitch your marketing strategy to the nearest star. Mindy Kaling doesn’t care about QuickBooks. This is not an attack on Ms. Kaling or on QuickBooks, simply a... Continue Reading
Does your small business have a strategy for managing your online reputation? Brand and reputation management are often billed as an enterprise business problem. But in the age of social media, businesses of all sizes feel the... Continue Reading
While the idea of old-timey hotel management might have a romantic feel—ornate keys, handwritten guest books, a friendly ghost haunting the upstairs—holding on to these nostalgic notions might not be the best idea for modern hospitality. Imagine... Continue Reading
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