Article Tag: social media

Category Compare: Content Marketing vs. Social Media Marketing

Published June 1, 2022 by Barkha Bali

Both content marketing software and social media marketing software are key elements of the digital marketing category. The two tools do have a lot of features in common, but their objectives and functions differ from each... Continue Reading

5 Best Social Media Marketing Tips for Small Businesses

Published October 10, 2018 by Toby Cox - Guest Contributor; Updated on May 20, 2022

Social media has changed the way we communicate. The question small-business owners ask is no longer, “Should I use social media to promote my business?” but rather, “How should I use social media to promote my... Continue Reading

How To Sell on Pinterest

Published December 20, 2021 by Capterra and Gary Froniewski

With more than 431 million active users, Pinterest is no longer just a site for sharing recipes or outfit inspiration. This popular visual bookmarking platform (turned eCommerce site) is now one of the leading marketplaces for... Continue Reading

How to Change Your Facebook Password: A Step-by-Step Guide

Published October 22, 2021 by Capterra and Lauren Spiller

Weak passwords leave you vulnerable to hacking, scams, and data theft. While many employers have strong password policies for data security, do you take the same level of care with your personal social media accounts? Facebook... Continue Reading

Reach Customers With These 5 Hyperlocal Marketing Strategies

Published February 10, 2021 by Samantha Bonanno

These five actionable steps will help get you in front of the right customers at the right time. Chinese restaurant near me. Post office near me. Laundromat near me. Coffee shop near me. Whether traveling for... Continue Reading

Struggling to Create a Social Selling Strategy? Here Are 5 Tips That Will Help You Bring in More Leads

Published April 10, 2020 by Rupal Bhandari

The nitty-gritty of social selling lies in the basics. Familiarize yourself with these tips before getting started. If you own or work with a business that sells online, you must have heard of the term “social... Continue Reading

The Quick-and-Easy Guide to Boosting Your SEO With Social Media

Published December 10, 2019 by Adam Rosenthal

Social media can indirectly boost your search standings. But where to start? In 2014, Google’s Matt Cutts said that social media didn’t impact how sites were ranked on Google. He wasn’t lying … technically. But as... Continue Reading

4 Easy Tips to Optimize Your Video for Social Media

Published November 25, 2019 by Adam Rosenthal

Want to make your marketing videos stand out from the crowd? We’ve got a few tricks you can use. By the time you finish this article, at least 900 hours of video will have been uploaded... Continue Reading

10 Pro Tips on How to Become a Social Media Manager

Published November 13, 2019 by Samantha Bonanno

Here are some tips from actual social media professionals on how to land your dream job. Maybe you’re a college student who wants to take a serious look at your career plans or you’re a working... Continue Reading

3 Ways Social Media Can Boost Your Account-Based Marketing (ABM) Strategy

Published November 4, 2019 by Adam Rosenthal

ABM strategies are designed to produce high-quality leads that convert quickly. Social media is here to help with that. You wouldn’t use a megaphone to whisper to someone. So you might be skeptical when I say... Continue Reading