Article Tag: social media

What Is Social Media Segmentation and How Can It Boost Your Marketing Strategy?

Published October 29, 2019 by Adam Rosenthal

Social media segmentation is vital to targeting key audience demographics. But what is it, exactly? I was once mocked by a student of mine about Facebook. “You are so old,” the child scolded me. “Only old... Continue Reading

But Really … Is an Influencer Marketing Strategy Actually Worth It?

Published October 15, 2019 by Adam Rosenthal

Influencer marketing strategies are meant to get new leads and convert old ones, all for a low cost. But can they actually deliver the goods? You’re on the train, waiting for your stop. You scroll through... Continue Reading

5 Free Social Media Software Options to Boost Your Company’s Digital Presence

Published September 1, 2019 by Samantha Bonanno

Need software to fuel your social media marketing strategy? Check out these solutions that don’t require you to pull out your wallet. With the explosive and sustained popularity of social media, social media marketing has emerged... Continue Reading

B2B Influencer Marketing Strategy: Reputation by Association

Published April 18, 2019 by Adam Rosenthal

Is your social media presence lacking in radiance? Learn how to hitch your marketing strategy to the nearest star. Mindy Kaling doesn’t care about QuickBooks. This is not an attack on Ms. Kaling or on QuickBooks,... Continue Reading

4 Ways Small Businesses Can Use Social Media to Manage Their Online Reputation

Published January 25, 2019 by Samantha Bonanno

Does your small business have a strategy for managing your online reputation? Brand and reputation management are often billed as an enterprise business problem. But in the age of social media, businesses of all sizes feel... Continue Reading

Top 20 Most Popular Hospitality Management Software Report Methodology

Published October 18, 2018 by Rachel Wille

While the idea of old-timey hotel management might have a romantic feel—ornate keys, handwritten guest books, a friendly ghost haunting the upstairs—holding on to these nostalgic notions might not be the best idea for modern hospitality.... Continue Reading

Marketing Superstars Report 2018: Social Media Edition

Published May 2, 2018 by Tirena Dingeldein

Starting a small business comes with so many ideas and dreams. You just know that everyone will love your product, that it’s going to change the world, and you won’t let anything stand in your way.... Continue Reading

10 Powerful Church Statistics on Social Media Use

Published March 13, 2018 by Andrew Conrad

As churches grow and adapt to the era of omnipresent Wi-Fi and smartphones, social media has become one of the most effective—and necessary—ways of reaching new members. Some church leaders are reluctant to completely welcome technology... Continue Reading

5 New Social Media Trends To Use In Your Marketing Plan For 2018

Published December 1, 2017 by Andrew Conrad

2017 was the year of Pokemon Go, the Snapchat dancing hot dog, and eclipse fever. One can only imagine what wonders 2018 will bring: a blockbuster movie based on Chutes and Ladders? An app that makes... Continue Reading

17 Best Nonprofit Podcasts You Need to Listen To

Published August 18, 2017 by Nick Morpus

Updated 8/18/2017: This piece has been updated to reflect podcast suggestions from our readers and offers additional resources at the conclusion. If I’m not listening to music or an audiobook while mowing my lawn or cleaning... Continue Reading