Sales & Marketing Tech

Best Tech Stack For Marketers

By | 10 min read | Published

Must-have tools for marketers to build a tech stack.

Have you ever tried building a tech stack for your team as a marketing manager? It’s confusing, right? Especially when you don’t know what to prioritize. Should social media be your concern? Or should you add tools in your technology stack that improve your team’s communication and boost productivity?

When working with a software stack, one thing to keep in mind is that the tools you choose should help streamline your team’s operations and be easy to handle without you having to go through hundreds of instructional videos.

For your ease, we have compiled an alphabetically sorted list of ten tools for marketers from categories such as graphic design, productivity, collaboration, and team communication, based on reviews from users just like you. (You can find our methodology at the bottom of this page.)

1

Adobe Creative Cloud: Facilitates team collaboration

Adobe Creative Cloud is a collection of creative applications and services that offer photography, web and graphic design, and video animation, among other functionalities.

You can purchase the software suite as a bundle or get individual software based on your requirements for graphic design. Adobe’s design applications help you create graphics such as illustrations, posters, vector art, flyers, logos, and banners.

Adobe features a resource library with millions of stock photos and videos you can use to support your designs. The software lets you work on design layouts for printable and digital material.

Adobe Creative Cloud offers chat, email, and phone support. The software is web-based and has desktop applications for Mac and Windows. Additionally, you can also download mobile apps for Android and iOS devices.

*Analysis accurate as of March 2022
View Profile

Key Features:

  • 3D digital asset management
  • 3D video editing
  • Audio capture
  • Batch processing
  • Brand overlay
  • Collaboration tools
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$52.99 per user, per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Creating graphics in </span><a href="https://www.capterra.com/p/48969/Adobe-Creative-Cloud/"><span style="font-weight: 400;">Adobe Creative Cloud</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/48969/Adobe-Creative-Cloud/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
2

Canva: Has one of the best design template libraries

Canva is an online graphic design software solution for digital marketing teams. It helps create, customize, and share brochures, flyers, logos, resumes, and posters, among other visual content types.

With Canva, you can combine multiple pictures and videos to create slideshows, montages, ads, and short films. Additionally, you can upload PDF files and turn them into online designs using a built-in editor.

Canva lets you collaborate with your teammates and create designs together in real time. You can share one dashboard where all your projects get synced and saved. Any changes you make to your designs are visible to your teammates in real time.

Canva offers chat and email support. It is web-based and has applications for desktop and mobile (iOS and Android) devices.

*Analysis accurate as of March 2022
View Profile

Key Features:

  • Animation
  • Asset library
  • Audio file management
  • Collaboration tools
  • Custom fonts
  • Content management
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$12.99 per user, per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Design templates in </span><a href="https://www.capterra.com/p/168956/Canva/"><span style="font-weight: 400;">Canva</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/168956/Canva/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
3

Google Docs: Provides good offline support

Google Docs is a document management solution that helps you create spreadsheets and documents online.

The software lets you create and collaborate on online documents with your teammates in real time. You can edit documents and spreadsheets together and use comments, suggestions, and action items to keep track of the status of a project.

Google Docs also lets you use @ mentions to tag people and loop them in conversations. The software includes an assistive feature called Smart Compose that helps you write faster with fewer errors as it auto-completes your sentences based on suggestions.

Google Docs offers chat, phone, and email support. The software is web-based and has a mobile application for Android and iOS devices.

*Analysis accurate as of March 2022
View Profile

Key Features:

  • Collaboration tools
  • Document generation
  • File sharing
  • Notes management
  • Project management
  • Team chat
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$6 per user, per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Adding comments in a document in </span><a href="https://www.capterra.com/p/160756/Google-Docs/"><span style="font-weight: 400;">Google Docs</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/160756/Google-Docs/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
4

Google Meet: Offers live captioning during meetings

Google Meet is a communication solution that helps collaborate with teammates and helps facilitate online meetings with clients.

The software works in sync with other Google applications and can be used to present and live-stream to your audience. Google Meet also keeps you and your team connected and allows up to 30 participants in video calls.

You can sync Google Meet with your calendar to make it easier to schedule meetings. The software sends meeting reminders and shows important event details before joining.

Google Meet offers chat and email support. It is web-based and has applications for desktop and mobile (iOS and Android) devices.

*Analysis accurate as of March 2022
View Profile

Key Features:

  • Alerts/notifications
  • Attendance management
  • Audio calls
  • Call recording
  • Collaboration tools
  • File sharing
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

Free

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Upcoming meeting schedules in </span><a href="https://www.capterra.com/p/176572/Google-Hangouts/"><span style="font-weight: 400;">Google Meet</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/176572/Google-Hangouts/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
5

Google Workspace: Makes remote working easier for teams

Google Workspace is a collaboration platform that offers multiple services such as email, video conferencing, calendar management, cloud storage, and IT security.

The software suite helps businesses organize their workflow, collaborate on projects, and schedule meetings with teammates and clients.

With Google Workspace, you can collaborate with your teammates by working on a single document, spreadsheet, or a bunch of slides across your devices. Cloud storage lets you keep all your work in one place with secure access.

Google Workspace offers chat and email support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of March 2022
View Profile

Key Features:

  • Access controls/permissions
  • Alerts/notifications
  • Archiving and retention
  • Availability management
  • Collaboration tools
  • Data storage management
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$7.99 per user, per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Applications in </span><a href="https://www.capterra.com/p/168389/G-Suite/"><span style="font-weight: 400;">Google Workspace</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/168389/G-Suite/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
6

Microsoft 365: Offers a secure cloud-based workspace

Microsoft 365 is a suite of apps that help businesses increase productivity and team collaboration and make their work more secure.

The software suite features applications for document management, data storage, team meetings, and spreadsheet/presentation creation. You can use Microsoft Editor to create documents and emails, and the tool helps strengthen your spelling, grammar, and style.

The software also provides writing, speaking, and designing ideas with features such as PowerPoint Presenter Coach, Resume Assistant, and a library of pre-designed templates, stock photos, icons, and fonts.

Microsoft 365 offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of March 2022
View Profile

Key Features:

  • Address book
  • Audit trail
  • Brainstorming
  • Calendar management
  • Collaboration tools
  • Contact management
Trial/Free Version:
Free Trial
Free Version
Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Dashboard in </span><a href="https://www.capterra.com/p/58688/Office-365/"><span style="font-weight: 400;">Microsoft Office 365</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/58688/Office-365/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
7

Microsoft Word: Support multiple file types

Microsoft Word is a word processing and documentation tool that helps you create newsletters and business documents. It also allows you to collaborate with team members on projects.

With Microsoft Word, you can review and read your writing with ease with the help of the text-to-speech feature. The software also lets you add 3D models in your presentations to showcase data visually.

The built-in Microsoft Editor also checks your spelling and grammar and provides intelligent suggestions to make your writing more precise and effective. Additionally, you can translate documents into local languages with the built-in translator.

The software also features a built-in resume creator with pre-built templates that you can customize as per your requirements.

Microsoft Word offers email and phone support. The software is web-based with applications for Mac and Windows desktops and Android and iOS devices.

*Analysis accurate as of March 2022
View Profile

Key Features:

  • Clipboard grouping
  • Collaboration tools
  • Command groups
  • Editing
  • Offline access
  • Templates
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$159 per user (one-time purchase)

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Sharing a new document in </span><a href="https://www.capterra.com/p/227146/Microsoft-Word/"><span style="font-weight: 400;">Word</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/227146/Microsoft-Word/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
8

Slack: Lets you create effective communication channels

Slack is a team communication platform that brings your team together and helps them collaborate on projects.

The software lets you create multiple communication channels to segment and organize your projects based on work type and the number of teammates involved. You can even invite people outside your organization to be part of your channels and collaborate with them.

The software lets you host video conferences with the built-in video calling feature. You can also record video and audio calls and share files with your teammates. The software also helps book meetings by integrating with your calendar and keeping track of your schedule.

Slack offers chat and email support. The software is web-based and has desktop and mobile applications for Mac, Windows, Android, and iOS devices.

*Analysis accurate as of March 2022
Visit Website

Key Features:

  • Activity tracking
  • Audio calls
  • Brainstorming
  • Budget management
  • Calendar management
  • Call recording
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$2.67 per user, per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Channels in </span><a href="https://www.capterra.com/p/135003/Slack/"><span style="font-weight: 400;">Slack</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/135003/Slack/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
9

Telegram: Helps share files and media efficiently

Telegram is a communication application that helps you connect with your clients and teammates via instant messaging. It also allows you to create groups with multiple people as participants.

Telegram also lets you share files with other users and create data repositories to store your files. You can also use a built-in photo editor to customize and edit pictures before sending them to another user.

Telegram offers chat and email support. The software is web-based and has desktop applications for Mac and Windows systems and a mobile app for Android and iOS devices.

*Analysis accurate as of March 2022
View Profile

Key Features:

  • Batch communications
  • Chat/messaging
  • Collaboration tools
  • Content import/export
  • Drag and drop
  • File sharing
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

Free

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Chat window in </span><a href="https://www.capterra.com/p/180347/Telegram/"><span style="font-weight: 400;">Telegram</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/180347/Telegram/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
10

Trello: Provides a collaborative dashboard for teams

Trello is a collaboration tool that helps you plan and manage projects with your team and increase team productivity.

The software provides a Kanban-style dashboard with lists and cards you can use to segment tasks and organize them according to priority, teammates required, and the duration of work.

Trello also helps you build a road map for project planning by adding timelines to your projects. You can connect multiple boards, integrate your calendar, and assign tasks to team members.

With built-in automation, you can automate basic actions such as approving task requirements, changing project status upon task completion, and surfacing upcoming deadlines with your team.

Trello offers chat and email support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of March 2022
View Profile

Key Features:

  • Access controls/permissions
  • Activity dashboard
  • Activity/news feed
  • Agile methodologies
  • Billing & invoicing
  • Brainstorming
Trial/Free Version:
Free Trial
Free Version
Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Project dashboard in </span><a href="https://www.capterra.com/p/72069/Trello/"><span style="font-weight: 400;">Trello</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/72069/Trello/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>

How to choose the right tools for your tech stack

Every decision is crucial when you’re trying to build the right technology stack. Here are some things to keep in mind when creating the right tech stack for your business:

  • Assess the level of integration that each software offers: Each tool you pick should be able to integrate smoothly with the rest of your stack. Make sure to confirm the integrational capability of the software with the vendor.
  • Check if the tools offer a mobile app as well: Having a mobile app for all your software makes it easier to work from anywhere and keep track of your progress. During selection, pick tools that offer a mobile app.
  • Assess the learning curve for each tool: When working on projects, your team should be able to navigate each software seamlessly. Ensure the tools you select are not too complicated, have a good user experience, and offer tutorials and guides to avoid confusion.

Common questions to ask vendors when selecting tools for your tech stack:

These are some common questions you can ask software providers before making your final purchase:

How robust is your customer support?

No tool comes without glitches and good software is always accompanied by robust customer support. Before finalizing your purchase, check for reviews regarding customer support that a vendor offers.

Does your product integrate with the rest of my stack?

Irrespective of the number of tools you’re working with, you should be able to integrate all tools and streamline your team’s workflow. If your stack isn’t in sync, it will cause problems when it comes to running marketing campaigns and aligning your team to discuss projects.

Is my data secure?

All the tools in your stack should be secure and compliant with digital safety protocols to ensure that your data is never compromised. Additionally, ideal tools have admin rights and you should be able to choose to give access permissions to certain team members.

How did we choose these products? We didn’t—you did

To find your ideal software match, you need information you can trust—so you can save time, stay on budget, and focus more energy on growing your business. It’s why we vet and verify all our user reviews and recommend only the tools endorsed by people such as you.

In other words, our product recommendations are never bought or sold, or based on the opinion of a single individual—they’re chosen by your peers, reflecting the views and experiences of our independent base of software reviewers.


At Capterra, we objectively select and rank products based on a methodology developed by our research team. Some vendors pay us when they receive web traffic, but this has no influence on our methodology.

For this article, we selected products listed under Capterra’s Shortlist reports for the following categories:

  1. Collaboration
  2. Graphic design
  3. Productivity
  4. Team communication

The selected products had the highest Shortlist score in the Leaders quadrant as of March 11, 2022. Read more about the Capterra Shortlist Methodology here.

The final products selected had to meet the market definition of the software category the product belonged to:

1. Collaboration software: “Collaboration software helps employees collaborate with ease, communicate quickly, and share resources. Working in a collaborative environment, multiple users can simultaneously manage and share tasks, projects, and updates in real time.”

2. Graphic design software: “Graphic design software provides users with the necessary features to design, edit, and publish graphics or images.”

3. Productivity software: “Productivity software is designed to create a smooth working experience for organizations, corporations, and individuals while enabling them to carry out their day-to-day tasks efficiently. The definition also often extends to any software application that assists in completing a project such as communication and collaboration tools.”

4. Team communication:Team communication software helps members of a team or a project to communicate efficiently among themselves.”

Disclaimer: We conducted this analysis based on reviews and ratings data as of March 11, 2022. In order to present the most up-to-date information, the product cards show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.


Looking for Marketing Automation software? Check out Capterra's list of the best Marketing Automation software solutions.

About the Author

Ashish Upadhyay

Ashish Upadhyay

Ashish Upadhyay is a content writer at Capterra, helping small businesses identify the right software for their business needs by analyzing user reviews data for the highest rated products in relevant software categories. Prior to joining Gartner, he worked in insurtech, fintech, and real estate. Specializing in marketing, project, and IT management, Ashish’s works have been featured in MAST magazine and Medium. In his free time, he enjoys working out and playing video games.

Related Reading

Comments

No comments yet. Be the first!

Comment on this article:

Comment Guidelines:
All comments are moderated before publication and must meet our guidelines. Comments must be substantive, professional, and avoid self promotion. Moderators use discretion when approving comments.

For example, comments may not:
• Contain personal information like phone numbers or email addresses
• Be self-promotional or link to other websites
• Contain hateful or disparaging language
• Use fake names or spam content
Your privacy is important to us. Check out our Privacy Policy.