5 Telltale Signs You’ve Outgrown Your E-commerce Platform

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When it comes to building a multi-million dollar business, having the right e-commerce platform is crucial for success yet many companies feel the limitations of inadequate systems. Manual processes and never ending integration issues can easily take up precious time and resources.

When does the cost of system maintenance and process limitations become so tremendous that you can’t afford to update your current systems?

Read on for five telltale signs that say it’s now time to move to a more efficient e-commerce system that will better support your growing business.

5 Telltale Signs you've outgrown your ecommerce platform

Telltale Sign #1: Manual Processes That Deplete Time and Resources

E-commerce has been known to facilitate trading in products or services using various technologies such as mobile commerce and Internet marketing. If your current e-commerce platform still relies on manual processes to complete simple transactions, a more integrated system offered by such platforms such as Shopping Cart Elite can help you run your day-to-day operations much more smoothly to make room for more higher-end projects. An ideal integrated system should have automated inventory feeds from your warehouse and your drop ship vendors, warehouse management software to help keep inventory on track, automated tracking number synchronization for all your orders and an accounting system to track your profits and losses. You need these features to help personalize the e-commerce shopping experience with faster customer service and more efficient mobile applications to cater to increased mobile use.

Telltale Sign #2: Frustrating Integration Issues

A second sign that you’ve outgrown your current e-commerce platform is a great deal of time spent interpreting and formatting data from various systems and sources. If your e-commerce is running a number of systems to satisfy a large range of operations, you may be consumed with adding and updating your products by hand, or combining multiple spreadsheets together to get the right report for marketing or accounting. This impacts your costs and productivity.  A number of B2B e-Commerce professionals participating in an independent Forrester Research survey provided sufficient evidence of where B2B companies where they are falling short.

Igor Soshkin CEO of Shopping Cart Elite also listed built-in affiliate and sales commissions system for your sales reps, wholesale level discounts with discounts on product level, and multi websites with custom design and domain but still linked to a single store as one of the top three business features of a strong viable e-commerce platform. An integrated e-commerce mobile platform amalgamates all key business activities, removing unnecessary stress and hassle. You plan and implement more efficient systems while reducing system maintenance.  

Telltale Sign #3: Systems That Don’t Allow for Growth and Expansion

Your company is positioned to acquire new employees, expand into new niches and market and develop an innovative product line. But this new growth and expansion requires a more robust and expansive e-commerce platform. Workers need access to higher end data systems to run daily operations. You don’t have time to call on tech support for each problem. Without the right e-commerce platform, your business won’t be able to satisfy customer demand without having to buy or integrate software on an ongoing basis.  You need a scalable company that has all the features you will need now and in the future, but will allow you to start small with the systems that will address your most urgent needs without having to figure out each code or customization along the way.

Say you want to take your products and list them to eBay, Amazon, JET, Walmart, Rakuten, Newegg and Sears while keeping your inventory accurate across all channels. A number of companies such as Omni Channel Hub, Channel Advisor, Solid Commerce, and Sellercloud offer such a service. Most will integrate with every shopping cart.

Telltale Sign #4: Endless Reporting Headaches

As your business grows, so does the process of collecting and sorting through data and ongoing transactions. Rapidly growing small businesses and midsize companies who do not have an efficient e-commerce platform will also not have timely access to business intelligence and accurate information. When there is not enough accurate information to general a full report, then often these decisions are delayed or compromised putting the business or company in a potential at-risk situation.

To reduce the number of daily reporting headaches, companies need to identify and research those e-commerce platforms that will not only increase their visibility for maximum business results.

Telltale Sign #5: Unsupported Procedures and Processes

Growth in the e-commerce space needs to be supported with ongoing business procedures and processes. We’re not talking about spreadsheets here, but a more expansive platform that incorporates all tasks – from marketing, sales, service as well as predictive clickfraud analytics.  

The majority of the integrated apps that you will need such as email marketing, CRM, help desk often come standard out of the box with enterprise eCommerce solutions. Partners that you will need to hire to integrate your accounting like QuickBooks, the ERP system like SAP, Netsuite or Growing companies need an optimized e-commerce platform with experts that know the platform inside and out, and can start working for you today. This will provide much needed flexibility to support additional procedures and processes.

Do any of these headaches sound familiar? If you’re wasting valuable time and energy trying to figure out how to support the basic needs of your business, consider expanding to a more viable e-commerce platform that support you and your business grows. A one-stop solution that addresses your most urgent needs and allows you to add procedures and processes to support your e-commerce needs.

Looking for eCommerce software? Check out Capterra's list of the best eCommerce software solutions.

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About the Author

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Dorit Sasson

Dorit Sasson is a copywriter, content marketing strategist, speaker and author. She is the founder of Giving Voice to Your Courage podcast and website. She supports heart-centered business owners and authors build visibility and increase engagement as thought leaders. Her groundbreaking memoir Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces is a finalist for the next Generation Indie Book Awards and Santa Fe Literary Awards and is also a widely read handbook on how to become more courageous in life.

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