Sales & Marketing Tech
Email Marketing Software

13 Terrific Email Marketing Blogs for Email Newbies

Published by in Email Marketing Software

I’ve said it before and I’ll say it again: email is not dead! It is still one of the best ways to communicate from a business standpoint. Marketers recognize this innovation and work hard to develop new ways to optimize email marketing practices to better communicate with their audience.

Email Marketing Software has made this an even easier task to accomplish, with custom templates, list management, and analytics. But it’s not as simple as purchasing the software and just sending the email, which is why it’s great that there are so many online resources out there to help marketers make the most of their email marketing campaigns.

Whether you’re new to email marketing, or consider yourself a seasoned expert, there’s always more to learn. I’ve compiled a list of some of the best blogs to read to gain that knowledge.

Return Path Blog

A provider of email data and optimization, Return Path produces a blog with a wide variety of email topics. From best practices and innovations, to sender reputation and privacy, this blog offers a plethora of helpful articles and studies for all your email marketing questions.

New posts are published multiple times a week. Recent articles include:

The Email Experience Council Blog

Managed by the Email Experience Council, their blog covers all things email marketing. The council is the section of the Direct Marketing Association that “strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.”

They publish many new posts each month, including:


Litmus is a tool you can use with your current email marketing software to test and track your emails with detailed analytics and preview capabilities. Their blog focuses on email design and success metrics for your campaigns.

New articles and videos are posted throughout the month. Recent ones include:

Email Institute

As it says in its headline, this is the “the email marketing best practices destination.” There are articles about everything you need to know about email marketing including deliverability, reporting, and design. You can even go deeper by reading about email best practices for various marketing topics, like B2B, social, mobile, and lead generation.

The articles you’ll see are pulled from other Internet resources, so this is a great place to get the latest headlines from around the industry.


Copyblogger is one of the most popular marketing blogs, so it’s no surprise that their email marketing articles are a must-read. While their posts are not as in-depth as other email marketing focused blogs, the content is still great and very informative.

Recent posts include:

Email Monday

This blog is managed by Jordie van Rijn, an independent email marketing consultant. On his blog, he writes about email optimization, trends, best practices, and strategy, just to name a few topics.

Some of his latest articles are:

MarketingSherpa Blog

Another popular blog for marketing professionals, MarketingSherpa’s section on email marketing is just one of the many categories the blog covers. Email marketing articles seem to be published about once or twice a month, but you can sign up for their newsletter so don’t miss a new post.

The most recent posts include:

Email Marketing Software Vendor Blogs

And who are some the biggest experts when it comes to email marketing technology? The email marketing software companies! Here’s a list of blogs produced by those companies, focusing on how this kind of software can help your overall marketing strategy.

The ExactTarget Blog

GetResponse Email Marketing Tips Blog

VerticalResponse Blog

Constant Contact

Pinpointe Marketing Blog

CakeMail Blog

What are some of your favorite email marketing blogs? Share your suggestions in the comments below.

Looking for Email Marketing software? Check out Capterra's list of the best Email Marketing software solutions.

About the Author

Caroline Malamut

Caroline Malamut

Caroline is the Vendor Marketing Manager at Capterra. Her love of marketing began while growing up in Philadelphia and has only grown since attending the University of Pittsburgh. In her free time she enjoys reading, spending time with friends and family, and cheering on her Philly and Pitt sports teams.


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It’s hard to come by well-informed people in this particular subject, but you sound like you know what you’re talking about!


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Comment by Joseph on

These blogs have presented a good idea. All in all an email should be one which can engage the reader.

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Comment by Yukti Arora on

Thanks for sharing such an informative post related to email marketing I found here some new so keep posting and update us.

Comment by Russ on

If some one wants expert view regarding running a blog then i propose him/her to visit this weblog, Keep up the good work.

Comment by Sonya on

This website was… how do I say it? Relevant!!
Finally I’ve found something that helped me. Cheers!

Comment by Sheetal Dhiwar on

Thanks for Sharing this Great article and extremely informative. It would definitely help me and many others. Digital Marketing is one of the most fastest growing methods of email marketing today and it also goes easy to the pocket. Had a great learning.

Comment by Donnie Murillo on

I am one of the few who still thinks email is superior to instant messaging, there is just enough class to it. And thanks for the well-detailed list, it will be really helpful.

Comment by Jason Jones on

Hey Caroline, Thanks for sharing the great information. I am using tool for the email marketing. Autopitch is not online Email marketing tool but also provide lots of features like Lead management, mail merges, templates, auto follow up, list management, and etc.


Comment by Stephen W. on

Emails do get delivered on Sunday lol
Using and the open rates @ Sunday are 17% compared to 19% during the week.
Thanks for the article!

Comment by Cameron Grace on

You should check out mailingmanager’s blog too, some very good advice and the odd nutsy article that just makes good reading.

Comment by Alex on

I would also recommend taking a look at the Ripple CRM blog there’s some really useful fresh ideas on here especially for new strategies and approaches.


Comment by Everfront Virtual Assistant Pvd Ltd on

Thanks for sharing such beautiful information with us. I hope you will share some more info about email marketing. Please keep sharing.


Comment by Daria Donovska on

I would also highly recommend eSputnik’s email marketing blog
It’s a vendors blog with a lot of usable email marketing tips.

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Comment by johanna on

Excellent recommendations, I would ad they have an awesome blog.

Comment by Rashid Khan on

Very Interesting, but there are few sites like . Nobody talk about those, they are low cost and having complete automated funnel. Can you review less famous but powerful email marketing funnels?

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Comment by Clara daniel on

Your topic was actually very interesting. As a Email Marketing professional now I know how to motivate my team. Thanks!!


Comment by Rylee William on

Great List!! I will definitely make use of some of your suggested topics while creating my blog.


Comment by Jonelle Larouche on

Cyberimpact has a good blog as well.
Email marketing made easier for small businesses in Canada


Comment by sand margin on

visit us : for huge email marketing database collection of higher authorities who have authority to purchase or recommend product.


Comment by Mathew Antony on

it is a very helpful article and those who looking for email marketing database, please feel free to visit They have a huge collection of UAE email ID and phone number database.


Comment by simon james on

I really like the litmus blog, hubspot, also, all have some really great content and insights on email marketing strategies, list building

Comment by Mark Pettel on

I like this one: It’s more about cold mailing that straight email marketing, still suggest it.

Comment by Mae Concon on

Thank you for this informative article about email marketing. In case you readers need some email marketing help, please check out my gig:

Comment by Lisa Patel on

That’s a great list of website. But I want to ask one thing? I have tried each and every method mentioned in every blog for enhancing the result of email marketing campaign, but I am not getting the result. Open rate is only 4-5%. Most of time people either don’t open the email sent by us, or just ignore without reading? What may be the reason?

Comment by Freelance Email Marketer on

Some great blogs here, thanks!


Comment by Lee Orono on

You made me discover cake mail exists. Thank you Caro.

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[…] 13 Terrific Email Marketing Blogs for Email Newbies and Ninjas: Hand-picked and trusted sources for email marketing. […]


Comment by EJ Branham on

One of my favorite email marketing blogs can be found at – whether you are a newbie or a veteran, this blog shares well written, relevant information and has great graphics.


Comment by Ian Roderick on

I would also add the Berlin-based email marketing provider


Comment by Derek Kaye on

I would also highly recommend Darren Hanser at

I’m in no way affiliated with him but have been on his email list for a few years now. His emails are GOLD!


Comment by Neil on

Awesome list of email marketing blog.its really helpful to the newbies to optimize email marketing.

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[…] 13 Terrific Email Marketing Blogs for Email Newbies and Ninjas: Hand-picked and trusted sources for email marketing. […]

Comment by Kevin Carlow on

This is a great list, thanks for the post Caroline! This article might be helpful for anyone looking to elicit responses from their emails:

Comment by GaconGacon on

I prefer this one

Comment by Jadie on

how about GetResponse? In my opinion is the best one!

Comment by Attila on

Great summary! I would add email on Acid and read Freshmail blog from time to time

Comment by emily on

For the latest in email technology check out They have awesome new features like real-time analytics! Super easy for small business owners!

Comment by Phil Stone on

I’ve used a few on this list – MailChimp, Litmus and Copyblogger, all really good. Check out FreshMail’s blog too.

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