Sales & Marketing Tech

The 7 Must-Attend Sales and Marketing Conferences

Published by in Sales & Marketing Tech

Conferences naturally cater to the strengths of both salespeople and marketers. Built for networking and professional development, conferences offer added value to both the individual employee and the company as a whole.

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Finding the right conference for you can be like trying to find a needle in a haystack. I searched the web for the best networking and learning opportunities for sales and marketing professionals. Here are the seven marketing conferences (in chronological order) that you should attend.

1. Scale Together: Sasstr Annual


If you’re in the SaaS space, this is the conference for you. The well-known conference provides three days of amazing content with over 250 speakers. I know, it seems like information overload, but conference organizers do a great job of developing a schedule that allows attendees the opportunity to learn and network.

A few of the sessions to attend:

  • Making Marketing + SEM Work
  • How 10 Million Freemium Users Built Our Enterprise Sales
  • The Customer is Still Always Right: Critical B2C Lessons for SaaS
  • The Biggest Vertical SaaS Success Story of All Time
  • Top 10 VP of Sales Lessons Learned Scaling to $100m+ ARR

Date: February 7-9, 2017

Price: $799.00- $2,549.00

Location: Bill Graham Civic Auditorium, San Francisco CA

Key Speakers: Naval Ravikant, Jason Lemkin, Harry Glaser, Diane Greene

2. SearchLove


Run by Distilled U, the SearchLove Conference is ideal for any marketing professional looking to improve their knowledge of content marketing, both paid and organic. Unlike other conferences, SearchLove provides the unique opportunity to sit down one on one with a consultant to receive real-time website feedback.

Sessions weren’t available at the time blog posted

Date: February 23-24, 2017

Price: $999.00 – $1,299.00

Location: The Paradise Point Resort, San Diego, CA.

Key Speakers: Travis Wright, Rand Fishkin, Larry Kim

3. High Five Conference

high 5

The High Five Conference is a creative marketing summit put on by the Triangle American Marketing Association. Given the host, it’s no shock that the conference is located in the center of the research triangle, Raleigh. At the High Five Conference, you’ll have the opportunity to learn from a variety of well-known professionals in the marketing world as they speak about the creative side of marketing and the impact it can have on your processes.

A few of the sessions to attend:

  • Integrated Marketing Communications
  • Meetings Suck: Designing Better Creative Collaboration
  • Applied Improv: Think, React, Go!

Date: February 28 – March 2, 2017

Price: $540.00- $970.00

Location: Raleigh, NC

Key Speakers: Marissa Coren, Ashleigh Axios, David Rendell

4. Marketing Sherpa Conference

Marketing Sherpa

With four featured speakers and fourteen session speakers, the Marketing Sherpa Conference shakes up their agenda with breakout sessions, rapid Q & A’s, and roundtable discussions. Be sure to check out the especially unique workshop offerings on the third day of the conference.

A few of the sessions to attend:  

  • The Myth of the Brand Promise: How to transform your results by connecting your value proposition with customers’ brand expectation
  • An inside look at the 7 truths of marketing IBM teaches its 5,000 global marketers
  • Authentic Marketing: How The Onion built trust with skeptical customers to grow into a $500 million brand

Date: March 10-13, 2017

Price: $1,495.00- $2,285.00

Location: Aria, Las Vegas, NV

Key Speakers: Scott Dinkers, Dan Briscoe, Steff Brower

5. Digital Marketing Innovation Summit


Upon looking at the confirmed speakers list, it’s obvious that the Digital Marketing Innovation Summit meets the needs of both the salesperson and marketer. The four key focuses for the 2017 summit revolve around communication channels for the customers, SEO best practices, monetizing your social media platform, and finally, a guide on how to craft a foolproof content marketing strategy.

A few of the sessions to attend:

  • Content Marketing: Looking Beyond Native Advertising
  • How to Monetize your Social Media Presence
  • Why Perfecting your SEO Strategy is Crucial in 2017

Date: March 21-22, 2017

Price: $995.00 – $2,395.00

Location: New York

Key Speakers: Scott Stanchak, Alexander Chung, Patrick Yee

6. Digital Marketing World Forum


If you are looking for an excuse to travel for a conference, this is the one for you. Beyond the exciting destination, the DMWF offers a two-track conference that encompasses the entire world of digital marketing in two (very busy) days. But no need to stress, there are plenty of networking events to make an impact beyond the sessions 🙂

A few of the sessions to attend:

  • The powerful potential of video storytelling to engage and inspire audiences to take action.
  • Mobile brand engagement- creating an emotional attachment to your brand.
  • Personalisation and a better customer experience, the holy grail for ex-commerce business?

Date: April 3-4, 2017

Price: $ 317.45 – 529.79 (US dollars)

Location: Amsterdam

Key Speakers: Adam Harter, Mike Kratochwill, Jeffrey Regis

7. Experiential Marketing Summit


One of the larger conferences on this list, the Experiential Marketing Summit typically brings together more than 1,300 marketing professionals and experts. What should a marketer expect when attending? The short answer: a lot. The summit breaks down each day into different learning formats that include keynote presentations, breakout sessions, workshops, and discussions led by well-known marketing influencers.

A few of the sessions to attend:

  • Standing out at the Super Bowl…..on a modest budget
  • Tinder’s guide to live events for digital brands
  • Lessons from Cadillac: influencer recruitment and engagement

Date: May 3-5, 2017

Price: $1,365.00 – $1,795.00

Location: Chicago

Key Speakers: Adam Harter, Mike Kratochwill, Jeffrey Regis


Which of these conferences are you most looking forward to? If you have any conferences that you’re going to in 2017, or believe that we missed a conference, leave a comment below. We would love to expand our list!

Looking for Marketing Automation software? Check out Capterra's list of the best Marketing Automation software solutions.

About the Author

Matt Katz

Matt Katz

Matt is a Marketing Associate at Capterra- a resource that helps businesses find the right software. Matt enjoys everything that deals with social media. Matt graduated from Virginia Tech in 2015 and in his free time enjoys to play golf, and support all things Virginia Tech.



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