The talent management space has undergone a lot of change over the last year.
While we predicted some of these last year, in 2015 we expect to see several new talent management trends gain steam.
Millennials continue to shake up hiring
From finding close to 73% of their jobs through social media, to valuing flexibility over salary, to demanding more training and development opportunities, Millennials entering the workforce are the driving factor for many of the changes happening in the talent management space. Expect more big changes geared towards this rising generation in 2015, including more mobile recruiting, and an increased emphasis on marketing a flexible, community-based culture to attract hires.
‘Big Data’ finally becomes useful
With more and more firms prioritizing talent analytics to improve company-wide performance, it should be no surprise that talent management software vendors are providing tools to sift through the reams of data that make this possible. Expect to see this data used not only for internal benchmarks and workforce tracking, but also to inform the hiring process. Instead of psychometric testing and assessments of applicants, big data tools in 2015 will start to be able to measure an applicant based on their real-world internet presence and interactions.
Video spreads to smaller firms
Large companies are already using video for recruiting, training, and assessments, but as it becomes easier to make, stream, edit, and publish video, expect to see a huge uptick in the number of smaller businesses adopting it for talent management. Low cost tools and services like Google Hangouts and GoPro cameras mean video interviews, video job descriptions on job postings, and videos showcasing a company’s culture are now easily within the grasp of SMBs.
HR data security gets serious
In the post-Snowden world everyone’s becoming more careful about digital security. The HR industry hasn’t yet had a data breach as serious as the Sony hack of late last year, but even attacks like this not aimed explicitly at employee data are a wakeup call to talent managers and HR executives. Smaller breaches, such as the theft of unencrypted laptops containing the personal information of 74,000 Coca-Cola employees early last year, hammer home the importance of better security practices for talent management data. We’ll see a more formalized process for protecting employee information in 2015, as well as, regrettably, more breaches.
Mobile gets as big as social
More people are consuming training on mobile devices, looking for jobs on mobile devices, and logging in to company systems on mobile devices. While mobile talent management is not yet as big as, say, social recruiting, expect that to change in 2015. Increasing numbers of tablets, phablets, and smartphones, not to mention mobile-using Millennials, will drive huge adoption of mobile access by talent management software vendors this year.
What else do you think we can look forward to in talent management in 2015? Add your thoughts in the comments!