Retail Management

5 Top B2B eCommerce Platforms to Increase Your Business Sales

Published by in eCommerce

You wouldn’t sell restaurant supplies from an ice cream truck, and you shouldn’t sell B2B from a B2C website. Use these top B2B eCommerce platforms instead.

b2b ecommerce header image

In the year 2020, your digital storefront is more important than ever for drawing in customers and generating revenue.

But if your business sells directly to other businesses, you also need to make sure that your digital wholesale storefront is optimized. The U.S. B2B eCommerce market now exceeds $1 trillion, so there is a huge market opportunity for businesses that can make B2B transactions easier for their customers.

Your business customers have unique purchasing needs—such as multiple buyer accounts, special pricing and checkout rules, and large volume shopping carts—that call for unique tools.

In this article, we’ll look at the top B2B eCommerce platforms that can help your business streamline the process of selling to other businesses.

To choose these tools, we started with our Top 20 eCommerce software report, then filtered out the tools that didn’t have features specifically designed for B2B users. Platforms that had third-party plug-ins or workarounds to make them more B2B friendly did not qualify.

Once we had a shortlist of eCommerce software specifically designed for B2B users, we picked the five with 10 or more new reviews on our network since Aug 1, 2019, and they’re listed below in alphabetical order.


A screenshot of the SEO analytics interface in 3dcart

SEO analytics in 3dcart (Source)

Reviews since Aug. 1, 2019: 15

With rates starting at less than $10/month, 3dcart caters to small business, B2C users. But the platform, which was founded in Florida all the way back in 1997 and launched in 2001, is designed to be scalable for large, B2B users as well.

What makes it great for B2B eCommerce?

3dcart’s Enterprise plan offers high-volume carts, autoshipping for recurring orders, unlimited admin access users, and dedicated support.

Key Integrations: Amazon, NetSuite, SAP


  • Enterprise I, for up to $5 million in annual sales and 20 admin users, is $499.99/month after a $299 setup fee.
  • Enterprise II, for up to $10 million in annual sales and 40 admin users, is $999.99/month after a $299 setup fee.
  • 3dcart offers custom pricing for businesses that exceed $10 million in annual sales.


A screenshot of the Insights report in BigCommerce, showing a report of which products customers purchased together

The Insights report in BigCommerce (Source)

Reviews since Aug. 1, 2019: 37

Founded by two Australians in 2009 and headquartered in Austin, TX with more than 800 employees, BigCommerce has grown into one of the world’s leading eCommerce platforms. Their Essentials product is designed for small businesses selling to consumers, while their Enterprise product is designed for B2B functionality.

What makes it great for B2B eCommerce?

BigCommerce Enterprise has many features specifically designed for B2B merchants, including expanded catalogs, automated customer and pricing segmentation, and quote management.

Key Integrations: Amazon, LiveChat, ShipStation

Pricing: Request a quote.


A screenshot of the marketplaces dashboard in ChannelAdvisor

The Marketplaces dashboard in ChannelAdvisor (Source)

Reviews since Aug. 1, 2019: 17

Founded in North Carolina in 2001 during the early days of the eCommerce boom, ChannelAdvisor has grown steadily since then, now with more than 600 employees and $130 million in annual revenue. The company went public on the New York Stock Exchange in 2013.

What makes it great for B2B eCommerce?

ChannelAdvisor’s B2B platform, ChannelAdvisor Enterprise, offers multiple channel storefronts, cross-border sales support, and managed services.

Key integrations: Amazon, Payoneer, Salesforce

Pricing: Request a quote.


A screenshot of a user creating a requisition list in Magento

Creating a requisition list in Magento (Source)

Reviews since Aug. 1, 2019: 72

Magento is an open source eCommerce platform that has been in development since 2008. It was acquired by Adobe in 2018 for $1.68 billion, but remains open source with more than 2.5 million downloads.

What makes it great for B2B eCommerce?

Because it is developed as open source software, Magento is highly configurable for B2B. Some of the configurations that make it B2B friendly include negotiable quotes, quick ordering, and requisition list support.

Key integrations: Microsoft Dynamics, NetSuite, Oracle

Pricing: Anyone can download the Magento open source code for free, but you’re responsible for implementing and supporting it on your own, which generally requires an experienced team of developers. Adobe also offers supported plans. Request a quote.


A screenshot of the main dashboard in Shopify Plus

The main dashboard in Shopify Plus (Source)

Reviews since Aug. 1, 2019: 862

Shopify, a Canadian eCommerce platform launched in 2004, may be one of the world’s most popular B2C eCommerce platform (it holds the number three spot on our Top 20 list, higher than any other product in this article), but it also threw its hat into the B2B ring in 2019 by acquiring Handshake, a B2B eCommerce startup.

What makes it great for B2B eCommerce?

Shopify Plus, the company’s enterprise tier, offers automated sales processing, high volume ordering, and custom pricing.

Key integrations: Shopify has thousands of integrations through its API.

Pricing: Shopify Plus starts at $2,000/month.

Want more eCommerce software?

For more eCommerce software solutions, including B2B and B2C, check out our directory of more than 600 products. While you’re there, you can browse thousands of verified reviews from real users to find pros and cons of the options you’re considering.


To select the products mentioned in this article, we started with the products listed on Capterra’s Top 20 eCommerce software report. Each of these products was then checked for:

  • Features designed specifically for B2B users, including expanded cart sizes and custom pricing.

  • More than 10 user reviews on Capterra between Aug. 1, 2019 and July 1, 2020.

The tools that met all the above criteria were selected for the article and listed in alphabetical order.

Looking for eCommerce software? Check out Capterra's list of the best eCommerce software solutions.

About the Author

Andrew Conrad

Andrew Conrad

Andrew Conrad is a senior content writer at Capterra, covering business intelligence, retail, and construction, among other markets. As a seven-time award winner in the Maryland, Delaware, D.C. and Suburban Newspapers of America editorial contests, Andrew’s work has been featured in the Baltimore Sun and PSFK. He lives in Austin with his wife, son, and their rescue dog, Piper.


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