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Top Benefits of Database Load Balancing for Your E-commerce Store

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Database load balancing is crucial when it comes to your e-commerce business. This is because it is instrumental in deploying transparency between your SQL database and eCommerce app. That is, load balancing enables the replication of your database as well as failover to ensure your eCommerce app is continuously available.

The Top Benefits of Database Load Balancing for Your E-Commerce Store

Thus, with database load balancing, you are guaranteed of delivering 100% uptime even on days when your site receives massive traffic like Black Friday. Database load balancing also promotes high performance so that your website is available. In addition, it allows you to scale on demand with an increase in your sales curve and deploy security patches so that you do not experience downtime or loss of revenue. Ultimately, database load balancing thrives on the fact that it supports scalability.

Scalability is an important factor for consideration when choosing your eCommerce platform. That is, your site should be able to not only change, but also grow while meeting demand. Among the critical components that have a direct impact on the scalability of your eCommerce platform is the database. This is a fundamental part of your eCommerce platform, thus its scalability will definitely determine how the site can expand. To determine how scalable your database is, you need to look out for various capabilities.

Your ecommerce database contains various fields of information that include information on your products like colors, sizes and quantities coupled with information on your customers that includes payment information, their names as well as contact information. So then, how do you go about acquiring more customers and adding more products? This is where the concept of having a database that is easily scalable comes in. If possible there should be no need for the intervention of the developer in accommodating growth. This should also apply to relationships where administrators can simply add relationships that define new workflows without the need of IT support.

Scalability of Database Infrastructure

Scalability of your database infrastructure is also vital for your database. This is also achievable through load balancing. That is, spreading out data across different servers in order to be able to handle the huge demand on your eCommerce site. Consequently, should your database fail, the presence of a failover option where a backup server takes over the place of the database ensures that your website is still accessible. Also worth taking into account is the fact that opting for a cloud based database is a great way of increasing the scalability of your database infrastructure. This is because cloud infrastructure is extremely scalable owing to the fact that cloud holding your data grows as your business grows. Ultimately, you need to know the maximum load that your database can accommodate based on your system.

How to choose a scalable database

It is critical to factor in the input/output (IO) and locking speeds, underlying software as well as the manner in which it handle requests for processing when selecting a scalable database. Overall, using solid state hard drive configuration for IO requests is considered the best way of processing requests like transactions. In the event that the software and hardware capacity is not adequate to meet the demand IO demand then locking may be an issue. However, scalability may be improved through optimizing requests to lessen their demand on the database.

Caching and indexing can also help increase scalability

Caching and indexing are also instrumental in increasing scalability as they minimize the demand on the hardware resources. Creation of a cache of the queries that are commonly requested means that the output on hand instead of being retrieved whenever there is a request. Activating indexing and intelligent caching is also handy in dealing with high frequency transactions without putting a strain on the hardware resources. High cost transactions or high frequency can be easily identified and intercepted with the help of the right tools. The information that is indexed and cached can then be used can then be used to help in completing transactions rather than putting extra demand on the hardware. Putting these enhancements in place is instrumental in helping the database to not only grow but also scale better.

An eCommerce database that doesn’t scale well can mean disaster

Lack of scalability of your ecommerce database can only mean disaster for your business. That is, if your site cannot grow to be able to keep up with demand then it may end up freezing and crashing owing to the immense load put on the servers. Not only will you lose customers when the site crashes, but also sales. Furthermore, you may have to rip and replace the eCommerce platform that will cost you money and time. Thus, opting for a platform that is designed to accommodate growth is able to save your eCommerce from running into trouble. Consequently, having a database that scales wells owing to ability to scale the various database relationships and fields and having the right database infrastructure you are guaranteed that your eCommerce website will handle growth well even as your website grows.

Overall, scalability is the key to the huge differences for your company’s growth potential as well as profits. Thus, you will do well to explore all the options in improving the scalability of your databases through load balancing in order to meet all the scalability needs of your business.

Thus, it is important to choose a website that is scalable to ensure that your business is able to handle growth with the growth in demand thereby helping your business to develop. You can achieve this with database load balancing that will guarantee you stable uptime even on days when your website is receiving huge traffic such as during Black Friday. This way, you will be sure of not only expanding your business, but also experiencing growth and retaining customers due to the high quality service that they receive from your eCommerce store.

Looking for eCommerce software? Check out Capterra's list of the best eCommerce software solutions.

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About the Author

Tony Branson

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A self-proclaimed tech geek, with a passion for ScaleArc’s disruptive technology innovation in database load balancing. Tony has a passion for dissecting tech topics such as transparent failover, centralized control, ACID compliance, database scalability and downtime effects. On his days off, he can be found watching sci-fi movies, rock climbing or volunteering.


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