9 Unique Crowdfunding Platforms for Nonprofit Fundraising

Share This Article

0 0 0 0

Crowdfunding has changed the fundraising game forever.

On a global scale, the average success rate for hitting crowdfunding goals is 50%. Many companies and projects wouldn’t exist if it weren’t for online crowdfunding. With the crowdfunding industry projected to grow to more than $300 billion by 2025, nonprofits can’t afford to miss out.

This fundraising revolution is great news for the nonprofit sector, as it opens the door to new sources of funds. But, which crowdfunding platform should you pair with your fundraising tracking software? They all have unique rules, benefits, and downsides.

If you don’t choose the right platform for your needs, you’ll lose out on a slice of the $5.5 billion donation crowdfunding pie.

Below, we’ll take a look at nine crowdfunding platforms focused on nonprofits. We’ve left off ubiquitous, big players like Kickstarter and Indiegogo since most of us are already familiar with their setup, rules, and options. This focused list breaks down each platform’s unique features, pricing information, and recommends each for a specific outcome to help your nonprofit find the best fit.

Happy fundraising!

Platforms are listed in alphabetical order.

1. Causes – The networking option

A screenshot of an anti-Thai ivory trade crowdfunding campaign on Causes
Thailand ivory crowdfunding page (via Causes)

With 186 million registered users in 156 countries, Causes functions as both a crowdfunding platform and social network for campaigns seeking to “make the world a better place.” On Causes, you create a crowdfunding page that serves as the face of your campaign. On that page, you accept donations, raise awareness, and promote links, videos, and images that inform your visitors about your cause and point them to more information.

Unique features:

  • Offers a separate app—Brigade—to build a network of friends and neighbors that support your issues and causes.
  • In addition to integration with social media sites like Facebook and Twitter integration, Causes also functions as a social media platform itself to connect individuals with common interests.

Pricing:

  • Causes is an ad-based platform, and all campaigns are conducted free of charge

Recommended for:

  • Nonprofits looking to save money and build their donor networks

2. CauseVox – For easy design customization

A screenshot of a visual arts fundraising page on CauseVox
Visual arts fundraising page (via CauseVox)

CauseVox is a crowdfunding and peer-to-peer fundraising option that offers in-depth customization for your campaign page. You can easily customize your page even if you have little-to-no design experience; the platform’s drag-and-drop customization process makes things simple for just about anyone. If you have the know-how, CauseVox also allows custom coding on your page.

Unique features:

  • Customization options extend to web addresses, embedding media on the page, and HTML/CSS coding abilities.
  • CauseVox is mobile and desktop friendly.
  • Supporters can become fundraisers themselves by creating personal pages on your CauseVox site that they can share to raise money on your nonprofit’s behalf.

Pricing:

  • Free: This tier includes free campaign set up, one branded donation page, and a fundraising site. CauseVox charges a 5% fee on donations (excludes credit card processing fees).
  • Lite: For $55/month, CauseVox charges a 2% fee on donation pages (4.5% on fundraising websites) while providing unlimited branded donation pages and fundraising sites, social media integration, video training, and in-app support.
  • Standard: For $155/month, CauseVox charges a 2% fee (4.25% on fundraising websites) on donations, removes all CauseVox branding, and offers unlimited branded donation pages and fundraising sites, social media integration, and one-on-one training and coaching.

Recommended for:

  • Nonprofits seeking easy page customization options and mobile/desktop versatility.

3. Chuffed – For easy donations

A screenshot of a campaign seeking donations to clothe homeless individuals
Clothing the homeless campaign (via Chuffed)

Chuffed is a crowdfunding platform built solely for nonprofits. It operates with no hidden costs, and allows campaigns to keep 100% of what they raise. The platform offers standard features such as donation pages, social media integration, and custom designs. Chuffed makes it easy for donors to contribute without creating an account, a tactic proven to increase conversion rates.

Unique features:

  • Login free donations (no hassle giving)
  • Detailed guides to help you build and improve your crowdfunding campaign
  • Tax-deductible receipting

Pricing:

  • Chuffed only charges payment processing fees to donors (varies by country), letting your organization keep the entire donation amount.

Recommended for:

  • Nonprofits worried about bounce rates and that need help learning the crowdfunding ropes.

4. Classy – The jack of all trades

Representation of a Classy campaign on a smartphone and desktop
Classy works on mobile and desktop devices (via Classy)

Formerly known as StayClassy, Classy markets itself as an all-in-one fundraising option for nonprofits. Donation pages are automatically optimized for mobile devices and allow recurring payments. You can easily share your page via social media, and record donor information through Salesforce integration. The platform either provides everything you need throughout the fundraising process itself or offers an integration to make it happen, all with the aim of making fundraising as seamless as possible.

Unique features:

  • Offers traditional crowdfunding campaigns, as well as peer-to-peer fundraising methods.
  • Offers integration with Salesforce, Google AdWords, and MailChimp.
  • Allows full site customization, including the ability to remove Classy branding if you purchase a Pro membership (or higher).

Pricing:

  • Classy does not advertise its pricing structure; customers must contact the company to obtain a quote based on their unique needs.

Recommended for:

  • Nonprofits that need a crowdfunding platform that can do it all without much guidance.

5. CrowdRise – When you need your funds fast

A screenshot of a campaign raising funds to fight cancer on Crowdrise
Growing beards and raising money to fight cancer (via Crowdrise)

Crowdrise offers crowdfunding for both for-profit and nonprofit organizations, complete with their own unique features, pricing tiers, and capabilities. This platform is optimized for desktop and mobile users, offers social media integrations for easy sharing, offline donation management, and gives donors the option to cover all fees, leaving more funds for your nonprofit to work with.

Unique features:

  • Allows instant access to funds without any limits, thresholds, or time restraints
  • Offers Salesforce integration
  • Text-to-donate capability

Pricing:

  • Starter: At this tier, it’s free to start your campaign. CrowdRise charges a 6% platform fee and 2.9% + 0.30 payment processing at this level and allows two active campaigns at once, recurring donations, and email support.
  • Premium: Customers must contact for pricing. At this tier, CrowdRise charges a 3% platform fee and 2.9% + 0.30 payment processing, unlimited active campaigns, custom URLs, text-to-donate, 24-hour email support response time, and phone-based customer support.
  • Enterprise: Customers must contact for pricing. This tier includes adjustable donor fees, unlimited campaigns, four-hour email support response time, and phone-based customer support.

Recommended for:

  • Nonprofits that need to access funds quickly

6. Fundly – For keeping in touch with your donors

A screenshot of a Habitat for Humanity global village program campaign on Fundly
Habitat for Humanity looking for support (via Fundly)

Fundly puts visual aids such as videos and images front and center on your crowdfunding page, believing that visuals are a powerful way to drive donors to action. The platform also offers a blog-like update section and comment functionality on the campaign page, letting you keep supporters up-to-date with your efforts and how you’re using their donations.

Unique features:

  • Mobile fundraising with the free Fundly mobile app
  • Blogging section on the campaign page
  • No minimum amount required to keep funds after your campaign ends

Pricing:

  • Fundly has adjusted its pricing from a tiered system to a single pricing model for all users: a 4.9% platform fee and a 2.9% credit card processing fee + $0.30 per transaction.

Recommended for:

  • Nonprofits that want to provide regular updates for donors without managing a separate blog.

7. Rally.org – Data driven fundraising

Screenshot of a campaign to raise funds for music education on Rally.org
Raising money to teach music (via Rally.org)

Rally.org’s setup is simple and gets straight to the point: tThe platform puts your visual aid(s) front and center with a call to donate, share the project, and a donation tracker. On the back end, Rally.org gives users a real-time analytics dashboard that includes donation information, social share stats, and invitation tracking.

Unique features:

  • Integrate your crowdfunding page with your nonprofit’s website using widgets
  • Report creation functionality for 501(c)3 nonprofits to streamline legal compliance.
  • Donor information tracker.

Pricing:

  • Campaign page set up is free on Rally.org . After the campaign begins, there’s a 5% platform fee + credit card fees per donation.

Recommended for:

  • Nonprofits that want to dive deeper into their fundraising data

8. Razoo – For different types of tax structures

A historic film reel conservation fundraising campaign on Razoo
Fundraising campaign to save historic film reels (via Razoo)

Razoo’s platform offers unlimited fundraising pages for nonprofits, donor analytics, email messaging to donors, event creation, and fundraising coaching. The platform allows customization and clean designs to showcase your fundraiser, no matter the type.

Unique features:

  • Includes four fundraiser types with different tax settings and processing fees: charitable fundraisers, organization fundraisers, team fundraisers, and personal fundraisers.
  • Lets you accept donations through your own website and Facebook page.

Pricing:

  • Charitable fundraisers charge a 4.9% processing fee per donation along with a 2% + $0.30 credit card fee.

Recommended for:

  • Nonprofits that need flexibility for the types of fundraisers they run and applicable tax structures.

 

9. StartSomeGood – For crowdfunding newcomers

A crowdfunding campaign for women
Raising money for women’s professional development (via StartSomeGood)

StartSomeGood is a great place for nonprofits that are new to crowdfunding. SSG provides personalized coaching and feedback for new project creators, and helps match your campaign with prospective donors that will match donations by up to 50%. In addition to these resources, StartSomeGood offers standard crowdfunding page features, such as social sharing and embedding functionality to link your crowdfunding page to your website.

Unique Features:

  • Personalized feedback and advice from SSG’s global support team throughout your entire campaign.
  • Email courses on crowdfunding basics and strategies.
  • Opens up to unlimited fundraising amounts after a campaign’s initial goal is reached.

Pricing:

  • Project submission is free; SSG charges a 5% service fee on the total funds raised if your project is successful.

Recommended for:

  • Nonprofits that are new to the crowdfunding game

Recommended actions and further resources

Now that you’ve got a shortlist of fundraising options to choose from, it’s time to build your crowdfunding campaign. Here are a few next steps:

  1. Check your state laws regarding mobile and online fundraising.
  2. Start crossing out options on that shortlist by asking questions like: How much are you willing to pay for a platform? What integrations do they offer? Do you like the offered donation page layouts?
  3. Start your campaign, and share it via social media and your email lists.

For a detailed guide on running your own crowdfunding campaign, read “How to Do Crowdfunding for Nonprofits” on Capterra’s nonprofit blog.

Are there any nonprofit crowdfunding platforms that you think should’ve made this list? Any that you think don’t belong? Let me know in the comments below!

Looking for Nonprofit software? Check out Capterra's list of the best Nonprofit software solutions.

Share This Article

About the Author

Avatar

Nick Morpus

Follow on

Nick Morpus is a former Capterra analyst.

Comments

Avatar

Hey Nick, thanks for sharing this amazing and informative content with us. All the platforms you shared are really going be helpful for all of us. This blog is filled with the best websites that help in raising funds. The platform I trust and donate is ‘Charity Giving’.

Avatar

I recommended iSignFund for fundraising and online petition website.
iSignFund is a unique CrowdFunding platform for all your needs. You can raise a petition and better yet fund it to support the expenses. Invite Organizations to show their support for social and reporting tools. Create Personal, Animal support, Medical bills, Business crowdfunding with and without rewards.

Avatar

Hey Nick – great to see Chuffed.org on the list here. One of our customers just pointed out to us the fees though look a bit funny – they’re meant to be 30c, not $30 :). Would you mind fixing up the typo? Great job on the list otherwise!

Avatar

Hi Nick!

Thanks for comparing all the platforms. I’m not sure if you’re aware but Leetchi.com is another option of a crowdfunding website, where people can raise money for nonprofits, individuals in need, community projects and even group gifts. I think it’s worth mentioning it as it has some of the lowest fees. 100% free to use and spend on partner sites (ex, amazon.com) or 2.9% fee for bank transfers > 2000 euros. As of today there are 8 million people using the platform in 4 languages (EN, FR, DE, ES)! Give it a try 🙂 – Kasia

Avatar

Another great platform is make giving happen. The platform is a CASL compliant list generator, that is innovative and allows for any organization/institution to have a completely branded crowdfunding platform.

Any NGO, education institution, art and culture organization, healthcare association can apply this to their goals. With the ability to run multiple campaigns under one platform.

http://www.bv02.com/partner/crowdfunding/

Facebook: https://www.facebook.com/makegivinghappen/
Twitter: https://twitter.com/givinghappen
LinkedIn: https://www.linkedin.com/company-beta/11214324/

Avatar

Hi Nick,

I would like to introduce you to Givsum.com Our philanthropic marketplace allows users to track and log their philanthropic giving, it’s social and runs tax reports for end of year deductions. It’s also an all-in-one for charitable operations (i.e. volunteer/donor CRM, donations, tickets and volunteering). The platform is 3.9% + $0.30 for donations and 4.9% = $0.30 for tickets. However, 90% of users pay the fees, so it’s basically a free platform for charities. – Check us out! Shawn

[…] anything else, you need to decide on a fundraising platform. There are a lot of choices so do a bit of research and then make a decision that seems best for you and go for it. With some deliberation, I chose […]

Avatar

Hey Nick, this is a nice list and breakdown. I wanted to share another alternative. I work for Thrinacia and we are helping many different non-profits with their crowdfunding campaigns. If you get a chance take a look at the new solution we recently added called Reach. Basically you can setup a crowdfunding campain on your existing website within minutes. Campaigns are 100% free to create and use on your website. It can save you signficant amount of money in terms of fees. You can learn more below;

https://www.thrinacia.com/reach

Avatar

The problem with these sites is that they require you to send them your photo id (drivers license or passport) to set up…. the CFO of a legit charity should and usually is very hesitant to blithely scan in and provide such information online…. plus credit card info…. for a free site, they should just set you up and if and when donations come in, then take their share out of the donation amounts and ask you where to transmit the net funds raised. Given that legit charities have to be registered, confirming they exist and where is a simple task.

Avatar

Hi Nick,
Thanks for asking! I’m with DoJiggy Fundraising Software. DoJiggy offers a great option for organizations and schools to fundraise without paying a percentage of their funds raised in software fees. We support responsive individual and team fundraising pages for peer-to-peer and crowdfunding campaigns with our Pledge software. Check us out! http://www.dojiggy.com

Avatar

Thanks for the info! Crowdfunding is indeed an effective way to easily raise funds. A lot of people can benefit from its efficient and fast results especially those who are in need. you can also check plumfund.com and learn more about the benefits of crowdfunding.

Avatar

I am the CEO of Crowdster and we provide crowdfunding for non-profits and cause organizations. Our products are easy to use and we can set up a client in 48 hours. We currently provide a 30 day free trial and we recently announced a new capability allowing our users to integrate Apple Pay as an option for their fundraising tools. We would be thrilled to offer your readers additional discounts and if interested, please feel free to email at joe.ferraro@crowdster.com

Avatar

Nick,

Thanks for the opportunity to share another option. Crowdster is crowdfunding software that is simple, fast and effective to use. Similar to the other products listed on this site, we enable peer to peer fundraising and we recently announced an Apple Pay integration which allows users to donate via Apple Pay in addition to the many other channels that we currently offer. For further questions, feel free to reach out to me at michelle.mullman@crowdster.com

Comment on this article:


Your privacy is important to us. Check out our Privacy Policy.