Project Management

Top 10 Project Management Apps For Marketing Teams

By | 11 min read | Published ; Updated on

Project management apps help marketing teams create better workflows.

Marketing professionals often juggle multiple projects simultaneously while constantly worrying about deadlines, deliverables, and keeping track of time-sensitive campaign planning.

According to a Gartner research (full report available to Gartner clients), 31% of marketing leaders believe that a lack of team agility and flexibility impacts their team’s ability to execute a marketing project on time and deliver positive results.

So how do we develop agility and efficiency in a marketing team? One answer is technology. Adopting a marketing project management solution can significantly improve marketers’ ability to handle projects, manage deadlines, collaborate, and track client communication effectively.

This article highlights the top 10 marketing project management software (sorted alphabetically) based on reviews and ratings from users just like you. (Read the full methodology here.)

1

Airtable: Offers customized workflows

Airtable is a project management solution designed to help marketers create customized workflows and a single source of truth for all their projects.

As a marketer, this software will help you keep track of every creative asset, content piece, and campaign information in one place. You can also attach images and videos, add comments, and tag people on the dashboard to keep all communication in one place.

Airtable also offers automation on recurring tasks such as creative requests, calendar invites, and publishing posts on social media platforms.

Built-in reporting helps you create and analyze campaign performances, work on budget and resource management, and share metrics and results with your team.

Airtable offers chat and email support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of May 2022
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Key Features:

  • Access control/permissions
  • Agile methodologies
  • Alerts/notifications
  • Asset categorization
  • Asset library
  • Brainstorming
Trial/Free Version:
Free Trial
Free Version
Starting price:

$10 per user per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Integrations in </span><a href="https://www.capterra.com/p/146652/Airtable/"><span style="font-weight: 400;">Airtable</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/146652/Airtable/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
2

Asana: Provides a timeline view for projects

Asana is a project and task management platform that helps simplify marketing processes for you and your team.

With Asana, you can create marketing objectives, list them on a dashboard, and share them with your team to set clear goals and expectations. The dashboard helps you track the status, progress, priority, timeline, and people involved in your objectives.

The software also helps balance your team’s workload and distribute tasks between teammates. Once a task is complete, you and your team can review and approve it from the dashboard.

Asana offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of May 2022
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Key Features:

  • Action item tracking
  • Activity/news feed
  • Agenda management
  • Agile methodologies
  • Approval workflow
  • Assignment management
Trial/Free Version:
Free Trial
Free Version
Starting price:

$10.99 per user per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Timeline management in </span><a href="https://www.capterra.com/p/120550/Asana/"><span style="font-weight: 400;">Asana</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/120550/Asana/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
3

Coda: Creates templates to measure campaign results

Coda is a document management tool that helps bring all your workload to one place. The software helps you create a single document to store all information and keep track of every project and individual associated with it.

As your work and team size increase, you can develop the document further and create standup notes, roadmaps, and briefings for your marketing team.

Coda also provides customizable templates to measure campaign results and create objectives and key results (OKRs) your team can prioritize. Once a task is complete, your team can update the status on the dashboard in real time.

Coda offers chat and email support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of May 2022
Best Functionality (Tied)
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Key Features:

  • Brainstorming
  • Budget management
  • Collaboration tools
  • Contact management
  • Customizable templates
  • Database creation
Trial/Free Version:
Free Trial
Free Version
Starting price:

$10 per user per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Drag and drop templates in </span><a href="https://www.capterra.com/p/193164/Coda/"><span style="font-weight: 400;">Coda</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/193164/Coda/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
4

Evernote Teams: Integrates with multiple third-party tools

Evernote Teams is a document and task management tool that helps your team collaborate on projects and share notes and files from any device.

The software helps you manage notes, tasks, and schedules in one place. You can also create custom workflows for your team and add people to it to collaborate on a project. Additionally, you can add images and videos to your documents and make them more interactive.

Evernote Teams also integrates with multiple third-party communication, productivity, and video conferencing tools to help you facilitate meetings easily and share project data and company information across multiple teams.

Evernote Teams offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of May 2022
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Key Features:

  • Annotations
  • Collaboration tools
  • Customizable templates
  • Document generation
  • File sharing
  • Idea management
Trial/Free Version:
Free Trial
Free Version
Starting price:

$7.99 per user per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Integrating calendar in </span><a href="https://www.capterra.com/p/212257/Evernote/"><span style="font-weight: 400;">Evernote Teams</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/212257/Evernote/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
5

Hive: Provides time tracking for groups and individuals

Hive is a project management platform where you and your team can manage tasks and project deadlines.

The software lets you create action lists that you can distribute across your team and assign specific tasks to individual members. You can also create workflows using a pre-designed project template and approve workflows with the proofing and annotation tool.

You can use built-in time tracking to assess project timelines and analyze team productivity using individual time sheets. With Gantt, Kanban, and a summary view of their projects, team members can work on a project according to their preferences.

The tool can help create collaborative notes with your teammates during meetings and highlight priority tasks for individual team members.

Hive offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of May 2022
View Profile

Key Features:

  • Access controls/permissions
  • Assignment management
  • Backlog management
  • Brainstorming
  • Calendar management
  • Capacity management
Trial/Free Version:
Free Trial
Free Version
Starting price:

$12 per user per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Using Gantt view in </span><a href="https://www.capterra.com/p/150991/Hive/"><span style="font-weight: 400;">Hive</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/150991/Hive/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
6

Jira: Offers automated workflows

Jira is an agile project management tool that helps you simplify complex workflows and automate recurring tasks.

The software lets you map dependencies, track project progress, and simplify decision-making with the help of a timeline view. As a marketer, you can keep track of campaign deadlines and sync your work calendar with Jira to have all your appointments in one place.

You can collect work requests for your campaign with a drag-and-drop form builder, assign requests to specific team members, and tag requests based on priority and the number of people involved.

Jira integrates with multiple third-party applications to bring all your work to one place, communicate with your team, and share media directly.

Jira offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of May 2022
Visit Website

Key Features:

  • Access control/permissions
  • Agile methodologies
  • Assignment management
  • Audit trail
  • Backlog management
  • Bug tracking
Trial/Free Version:
Free Trial
Free Version
Starting price:

$7.99 per user per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Project board in </span><a href="https://www.capterra.com/p/19319/JIRA/"><span style="font-weight: 400;">Jira</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/19319/JIRA/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
7

Miro: Lets you design multiple iterations

Miro is a collaborative platform that helps you bring your team together and develop marketing campaigns in a collaborative space.

The software provides an online whiteboard you can use to plan out project strategy, compile market research, and build illustrative journey maps for your audience.

Additionally, you can visualize your ideas and design processes using sketches, wireframes, images, and videos. The software lets you design and share prototypes using the online sketching template. You can also get real-time feedback on your iterations by collaborating with other stakeholders.

Miro also enables you to keep multiple designs and iterations together and track project completion status.

Miro offers chat and email support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of May 2022
Best Functionality (Tied)
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Key Features:

  • Assignment management
  • Brainstorming
  • Calendar management
  • Collaboration tools
  • Communication management
  • Content management
Trial/Free Version:
Free Trial
Free Version
Starting price:

$8 per user per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Brainstorming in </span><a href="https://www.capterra.com/p/128955/Miro/"><span style="font-weight: 400;">Miro</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/128955/Miro/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
8

Smartsheet: Provides a built-in scheduler

Smartsheet is an online work management platform that helps you track and manage projects and create reports that measure performance.

With Smartsheet, your team can manage marketing work, content, and people through a single dashboard. The marketing campaign dashboard can help you set a strategy and create task lists. You can then assign tasks to individual team members.

The software provides a built-in scheduler to view project timelines and set deadlines for individual tasks. You can track the work done by your team and shift schedules in case of an emergency.

Additionally, you can store, manage, and edit media files on Smartsheet and attach them to specific projects.

Smartsheet offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of May 2022
Visit Website

Key Features:

  • Activity dashboard
  • Agile methodologies
  • Alerts/notifications
  • Approval workflow
  • Audit trail
  • Backlog management
Trial/Free Version:
Free Trial
Free Version
Starting price:

$7 per user per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Grid view in </span><a href="https://www.capterra.com/p/79104/Smartsheet/"><span style="font-weight: 400;">Smartsheet</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/79104/Smartsheet/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
9

Teamwork: Lets you collaborate with multiple stakeholders

Teamwork is a project management platform built for marketers and agencies working with clients.

The software helps with content marketing, production, and campaign planning and serves as a communication tool for teams that work across different departments. With Teamwork, you can break down your strategy into actionable tasks and assign them to individuals to ensure that your workforce stays aligned and on track with each project.

As a project manager, you can give controlled access to dashboards on Teamwork to your clients and share your progress with them. You can also automate recurring tasks such as approving workflows and creative requests for your creative team.

Teamwork offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of May 2022
Visit Website

Key Features:

  • Access controls
  • Agile methodologies
  • Bug tracking
  • Campaign management
  • Client management
  • Collaboration tools
Trial/Free Version:
Free Trial
Free Version
Starting price:

$10 per user per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Project view in </span><a href="https://www.capterra.com/p/120390/Teamwork-Projects/"><span style="font-weight: 400;">Teamwork</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/120390/Teamwork-Projects/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
10

Trello: Offers Gantt charts and Kanban boards

Trello is a collaboration tool that helps you plan and manage projects with your team and increase team productivity.

The software provides a Kanban-style dashboard with lists and cards that you can use to segment tasks and organize them according to priority, teammates required, and the duration of work.

Trello also helps you build a road map for campaign and project planning and lets you add timelines to your campaigns. You can connect multiple boards, integrate your calendar, and assign tasks to team members.

With built-in automation, you can automate basic actions such as approving campaign requirements, changing campaign status upon task completion, and prioritizing deadlines with your team.

Trello offers chat and email support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of May 2022
Most affordable
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Key Features:

  • Access controls/permissions
  • Activity dashboard
  • Activity/news feed
  • Agile methodologies
  • Billing & invoicing
  • Brainstorming
Trial/Free Version:
Free Trial
Free Version
Starting price:

$5 per user per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Adding checklists in </span><a href="https://www.capterra.com/p/211559/Trello-2/"><span style="font-weight: 400;">Trello</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/211559/Trello-2/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>

How to choose the right project management software for marketing teams

These are some considerations to keep in mind when assessing project management tools for your marketing team:

  • Assess if the software helps track campaigns and ad performances: An ideal project management tool for marketers would help you assess campaigns and ads that you publish and optimize them to increase your revenue. Make sure to check for these project management features when you pick a tool.
  • Check if the software helps with time tracking for campaigns: The software you select should feature time sheets and track the time it takes to launch a campaign from start to finish. With the results it provides, you should be able to optimize your future campaigns.
  • Assess whether the software helps showcase your progress to clients: Since most marketers work with clients, the ideal project management tool should let you showcase campaign performances and overall project progress to your clients in a simple-to-understand and transparent manner.

Common questions to ask when buying project management software for marketing teams

These are some common questions to keep in mind when buying project management tools for your marketing team:

Does the software offer multiple project management methodologies?

Marketers work on various projects in a fast-paced environment and should ideally use modern project management methodologies such as Agile and Kanban to increase efficiency. The project management app you pick should be able to provide various project management methodologies.

Does the software offer team collaboration?

No project management app should make you work in silos, and team collaboration is the most crucial part of managing projects in a marketing team. The tool you pick should let you work and share information with multiple stakeholders in a project.

Does the software focus on granular data reporting?

For marketers, every single metric is crucial data. The ideal project management software should be able to showcase granular data such as the level of audience engagement from one platform or the number of published posts performing well on a social media platform.

How did we choose these products? We didn’t—you did

To find your ideal software match, you need information you can trust—so you can save time, stay on budget, and focus more energy on growing your business. It’s why we vet and verify all our user reviews and recommend only the tools endorsed by people such as you.

In other words, our product recommendations are never bought or sold, or based on the opinion of a single individual—they’re chosen by your peers, reflecting the views and experiences of our independent base of software reviewers.


At Capterra, we objectively select and rank products based on a methodology developed by our research team. Some vendors pay us when they receive web traffic, but this has no influence on our methodology.

Methodology

For this article, we selected the highest-rated products listed in Capterra’s Shortlist report for the project management software category as of May 2, 2022. Read more about the Capterra Shortlist Methodology here.

The final products selected had to meet the following criteria:

  1. Meet our market definition for the project management software category, “Project management software as a category has evolved to encompass a range of solutions, from lighter task/work management tools up to robust project management solutions.
  2. Offer these core project management software features:
    • Collaboration tools,
    • Reporting/project tracking, and
    • Task management
  3. Offer features specific to the requirements of marketing teams.

The “best functionality” tool is identified based on the highest user ratings for functionality that a vendor received based on publicly available reviews.

The “most affordable” tool is identified based on the lowest pricing a vendor offered on their website in terms of starting price on May 2, 2022.

Disclaimer: We conducted this analysis based on reviews and ratings data as of May 2, 2022. In order to present the most up-to-date information, the product cards show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.


Looking for Project Management software? Check out Capterra's list of the best Project Management software solutions.

About the Author

Ashish Upadhyay

Ashish Upadhyay

Ashish Upadhyay is a content writer at Capterra, helping small businesses identify the right software for their business needs by analyzing user reviews data for the highest rated products in relevant software categories. Prior to joining Gartner, he worked in insurtech, fintech, and real estate. Specializing in marketing, project, and IT management, Ashish’s works have been featured in MAST magazine and Medium. In his free time, he enjoys working out and playing video games.

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