Update 08/09/2017: This list has been updated to reflect new pricing and features in the existing WebEx alternatives, and we also added new options based on feedback we received since the last update. All the options are now listed in alphabetical order.
Reaching your target audience is one of the biggest goals of any marketer; , but it’s also quite a challenge!
One inbound marketing strategy that has garnered a lot of great results is the webinar. You can reach hundreds, even thousands, of prospects from the comfort of your office. Using web conferencing software, you can schedule the event, send out invites, run the webinar, get instant feedback from your attendees, and share the recording to even more people after the webinar is over.
Started in 1996 and acquired by Cisco in 2007, WebEx is one of the oldest and best-known web conferencing tools, with millions of users across the globe. It has a fairly simple user interface, the ability to manage and host an event from start to finish, and integrates with other marketing software, such as Pardot, Cvent, and Act-On.
However, some users report difficulty downloading the player in order to listen to webinars, which causes frustrations for both the host and the attendee. After all, what’s the point of a webinar if no one can attend?
WebEx, while popular, is just one of the 100+ web conferencing software tools available to marketers. So whileit may seem easier to just go with what everyone else is using, it may not be the best for your business. It’s important to do your research and look at more than one software product. That way, you’ll have a better idea of what’s out there and what your company actually needs.
I’ve compiled a list of 13 WebEx alternatives to consider (in alphabetical order).
WebEx alternatives for your small business to consider
Did you know that the company behind such software behemoths as Photoshop and Acrobat also has a webinar tool? Well they do, and it’s called Adobe Connect Webinars. You’ll pay a little extra for Adobe Connect, but you’ll also have the peace of mind of working with a company that has more than 35 years of experience in the software industry and almost 20,000 employees.
Under the hood, Adobe Connect Webinar has multiple interactivity options, full customization, and deep analytics.
The Adobe Connect webinar lobby
Pricing: Adobe Connect Webinars offers three different plans. There is also a discount for paying annually, and they have an Enterprise plan (call for pricing) for companies needing more than 1,000 participants.
- Webinar Manager 100 for up to 100 participants is $130/month.
- Webinar Manager 500 for up to 500 participants is $470/month.
- Webinar Manager 1000 for up to 1,000 participants is $580/month.
Have you tried Adobe Connect? Leave a review!
Targeted toward small businesses, AnyMeeting offers web conferencing, video conferencing, phone conferencing, and webinar services.
AnyMeeting covers a wide variety of features for managing a webinar from start to finish, including custom registration forms, presentation sharing, webinar recording and sharing, and follow-up emails.
Attendees don’t have to download anything, hosts can share documents, run live polls and chats, and attendees can react to your presentation with emojis. AnyMeeting also integrates with popular business apps via Zapier.
AnyMeeting’s videoconference screen
Pricing: AnyMeeting has four different plans. Each plan allows you to invite up to four times the number of guests that actually attend your webinar.
- Up to 100 attendees per webinar is $78/month, or $780 annually.
- Up to 200 attendees per webinar is $128/month, or $1,280 annually.
- Up to 500 attendees per webinar $198/month, or $1,980 annually.
- Up to 1,000 attendees per webinar is $298/month, or $2,980 annually.
Have you tried AnyMeeting? Leave a review!
If you’re like many businesses, you use G Suite tools (Gmail, Docs, Sheets, etc.) about 100 times per day. So if you’re already using G Suite, why not use a webinar tool that integrates directly with it? Business Hangouts was established in Los Angeles in 2016, and it already claims almost 2 million enterprise users. It is not affiliated with Google, but calls itself “Google-friendly.”
Business Hangouts says it can accommodate anywhere from 25 to 5,000 simultaneous attendees. You can record your events at 60 fps with unlimited storage, charge attendees admission for your webinars, and customize your event pages and email reminders.
A Business Hangouts event
Pricing: Business Hangouts has four different plans, and they all include unlimited customer support, recording, and customization. Prices are for annual subscriptions.
- Lite for up to 25 attendees is $23/month per host.
- Pro for up to 100 attendees is $63/month per host.
- Business for up to 250 attendees is $119/month per host.
- Webcast for up to 1,000 attendees is $294/month per host.
Have you tried Business Hangouts? Leave a review!
This web conferencing software offers many of the typical webinar features found in other solutions, such as whiteboard, chat, a rebranding tool, and post-webinar statistics. The biggest difference in features that ClickMeeting has is its promotion of apps that integrate with it, such as Facebook, LinkedIn, Moodle, and Google Calendar. Users can also submit ideas for apps they would like to integrate with the system.
ClickMeeting’s webinar interface
Pricing: ClickMeeting has three different plans to choose from based on the size of your audience. The prices listed below include a 20% discount for paying annually.
MyWebinars (two presenters, four hours of online storage space) is:
- $25/month for up to 25 attendees
- $30/month for up to 50 attendees
- $55/month for up to 100 attendees
MyWebinars Pro (four presenters, six hours of online storage space, and HD quality) is:
- $35/month for up to 50 attendees
- $65/month for up to 100 attendees
- $145/month for up to 500 attendees
ClickMeeting Enterprise—for 500 to 5,000 attendees—adds customization and consultation and starts at $165/month.
Have you tried ClickMeeting? Leave a review!
GoToWebinar (GoToMeeting’s webinar option) is a major player in the webinar industry. Often compared to WebEx, the Citrix tool is one of the most popular webinar hosting solutions for larger businesses.
Features available to GoToWebinar users include customized branding, full desktop sharing, webinar recording and sharing, and post-session reports. It also integrates with marketing automation software solutions to seamlessly connect your marketing efforts. These supported products include are Act-On, Eloqua, HubSpot, Marketo, and Pardot.
GoToWebinar’s dial-in screen
Pricing: There are three pricing tiers for GoToWebinar (which also includes a free seat for GoToMeeting). The main difference between the three options is the number of attendees per webinar.
- Up to 100 attendees is $89/month.
- Up to 500 attendees is $199/month and adds source tracking, video sharing, and no download for attendees.
- Up to 2,000 attendees is $429/month and includes all the additional features above.
Since the jump in attendance is large between the packages, I would recommend starting on the lower end of your estimate. If you go with the monthly plan, you can change your pricing option quickly if you find that you’re reaching the max attendees often. For example, if you have 90 attendees on average, but are growing, go with the up to 100 attendees option to start; then, if you are hitting that limit, and want to open registration up to more, you can upgrade to the next level right away.
Have you tried GoToWebinar? Leave a review!
Livestorm is a browser-based (desktop or mobile) webinar tool that launched out of Paris in 2016. In addition to all the core webinar platform functionality, Livestorm also offers advanced analytics, audience segmentation, lead management, and integrations with several CRMs and marketing tools. You can even invite attendees to join you “on stage” and present to the rest of the audience.
Livestorm is targeted at freelancers, startups, and small and midsize businesses (SMBs) with its simple interface and affordable pricing.
The Livestorm interface
Pricing: Livestorm offers three different plans for small, midsize, or large companies. Each plan includes all of the features. You get one month free if paying annually (annual pricing listed below).
- Starter plan for up to 100 attendees is $99/month.
- Company plan for up to 250 attendees is $209/month.
- Enterprise plan for up to 500 attendees is $319/month.
Have you tried Livestorm? Leave a review!
According to its site, over 100,000 people have accounts on MeetingBurner. What sets MeetingBurner apart? It has a Meeting Temperature feature that shows you instant analytics during a webinar.
You can prerecord meetings and have them air at a later date as if live. Through a PayPal integration, you can charge attendees admission to your webinar directly from the registration screen. MeetingBurner also offers an ad-free but stripped down free version for up to ten attendees, and claims meeting launch speeds of almost four times faster than WebEx.
MeetingBurner’s Meeting Temperature feature
Pricing: MeetingBurner’s largest listed plan is for up to 250 attendees, but larger companies who are interested in enterprise plans are encouraged to contact their sales team.
- Free version for up to ten attendees does not include recording, analytics, PayPal integration, or attendee emails.
- Pro for up to 50 attendees is $39.95/month and includes phone support, recording features, and attendee emails.
- Premium for up to 250 attendees is $99.95/month and adds PayPal integration, scheduled replays, and analytics.
Have you tried MeetingBurner? Leave a review!
MyOwnConference is a British company, and it claims more than 10,000 active users, more than 300,000 webinars in 2016, and 99.998% uptime.
In addition to all the standard webinar features, MyOwnConference also supports 15 different languages and includes automated rebroadcasting, cursor sharing, and drawing tools.
A MyOwnConference webinar recording playback
Pricing: MyOwnConference has a wide range of plans with different pricing for single-day, monthly, or annual subscriptions. Every plan includes a 30-day free trial, full technical support (phone, email, Skype), all features, and up to six hours of continuous recording.
There is a 10% discount if paying for multiple months and a 20% discount if paying for a full year. Prices below are for one month.
- Micro for up to 60 attendees and 5 GB of storage is $25/month.
- Comfortable for up to 150 attendees and 10 GB of storage is $36/month.
- Optimal for up to 300 attendees and 30 GB of storage is $47/month.
- Maximum for up to 500 attendees and unlimited storage is $91/month.
- Ultra for up to 1,000 attendees and unlimited storage is $220/month.
- Flexible for up to 1,500 attendees and unlimited storage is $275/month.
Have you tried MyOwnConference? Leave a review!
A suggestion from one of our commenters below, ON24 is grabbing market share away from WebEx, with more than 1,600 corporate customers, 400 employees, and more than 85,000 webcasts in 2016.
ON24 includes “widgets” you can use during your webinars. You can select as many widgets as you want for your webcast, from slide-sharing, Q&A, and group chat, to social media integrations and testing. It also promote it’s responsive design, so you can host or view one of its webinars on a mobile phone or tablet, without wonky functionality.
The ON24 interface
Pricing: Unlike the other options on this list, ON24 doesn’t have cut and dry pricing tiers. You’ll need to get in contact with their sales team and request a quote. It’s a nice idea to create custom packages for their customers, making each one feel special, however, with no idea of a starting price, the uncertainty might drive potential leads away. Co-founder and CEO Sharat Sharan says that an average subscription is $30,000 annually.
Have you tried ON24? Leave a review!
ReadyTalk offers the ability to host some of the largest webinars on this list, with its highest price tier allowing for up to 3,000 participants attendees (2,999 and a host). And its most basic webinar level allows for up to 150 participants (including the host). So if you’re one of those companies that sometimes jumps above and below 100 attendees per webinar, this is a great solution to consider.
The features available remain the same across all of the pricing options, such as customization, unlimited recordings, automated email reminders and post-webinar follow-ups, and 24/7 customer support. ReadyTalk also integrates with other software products, including Salesforce, Eloqua, HubSpot, Marketo, Pardot, Kapost, and PR Newswire. It also offers access to its API so you can create your own custom integrations.
A ReadyTalk web conference
- Webinar 150 for up to 149 attendees and a host is $119/month
- Webinar 500 for up to 499 attendees and a host is $319/month
- Webinar 3000 for up to 2,999 attendees and a host is $399/month
Have you tried ReadyTalk? Leave a review!
Webinato’s biggest benefit when compared to WebEx is that you don’t have to download anything in order to attend a webinar. The webinar service, formerly called omNovia, bills itself as a platform for automated webinars. This means that you can choose a webinar that you’ve already run and have it rerun multiple times on a schedule while attendees can chat, take polls, and download documents as if it were a live session.
Webinato also allows customized skins, whiteboard and co-browsing features, and an exit landing page.
A Webinato webinar room
Pricing: All of Webinato’s plans include 24/7 customer support, 60 hours of usage per month, and 20 automated reruns. Unlimited plans are available for an additional fee. The prices below are for annual plans.
- S for up to 100 participants and 600 on-demand views is $119/month
- M for up to 250 participants and 1,800 on-demand views is $249/month
- L for up to 500 participants and 3,000 on-demand views is $399/month
- XL for up to 1,000 participants and 5,000 on-demand views is $699/month
Have you tried Webinato? Leave a review!
WorkCast sprung up in Sunderland, U.K., in 2008. It’s a browser-based presentation platform that brands webinars specifically for each company that uses it, so if you’re running a WorkCast webinar, it looks exactly like the rest of your web site.
It also offers all of the analytics, features, and interactivity you’d expect from any of the other high-end webinar tools on this list.
The WorkCast Present+ dashboard
Pricing: WorkCast has three different packages, and you can choose your level of customer support, anywhere from monitoring during your live event to a dedicated team.
- Present+ for up to 1,000 attendees starts at $145/month.
- Producer+ for up to 3,000 attendees starts at $395/month and adds integrations.
- Pricing for the Enterprise plan, which allows unlimited attendees and live streaming of events, is not available online.
Have you tried WorkCast? Leave a review!
Zoom was founded in San Jose in 2011 by several former WebEx software engineers. Since then, the company has grown to a staff of more than 400 employees, was named a New Leader in Gartner’s 2016 Web Conferencing Magic Quadrant, and claims more than 700,000 companies as customers.
Zoom prides itself on the quality and stability of its audio and video, and boasts a full set of advanced webinar features such as broadcasting to Facebook Live or YouTube, dual-screen support, and sales and marketing software integrations.
Layout options in Zoom running on an iPad
Pricing: Zoom Video Webinar is available as an add-on for Zoom Meetings. Its cheapest webinar plan between a Meetings account and the Webinar add-on is $54.99/month for up to 100 attendees. Because Zoom’s plans are highly customizable, it is recommended that you check out their pricing page to determine what your cost would be.
Have you tried Zoom Video Webinar? Leave a review!
With over 100 options, I couldn’t cover them all! What other WebEx alternatives would you recommend? Please let us know in the comments!
Looking for Web Conferencing software? Check out Capterra's list of the best Web Conferencing software solutions.