Small-Business Voices: How Your Peers Used Technology to Overcome Adversity

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The road to success is often bumpy, especially for small businesses. But what if you could identify these bumps before you encounter them?

By looking to your small-business peers, you can learn from their collective experiences and be more prepared for what is ahead.

This collection of resources highlights stories from real business leaders who innovated their way out of a crisis, emerging stronger and more prepared for whatever hardships awaited. Their stories show that planning for the next crisis now will help you clear whatever obstacles arise in the future.

You’ve got this, and we’ve got you.

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Nonprofit organization Drawchange quickly adapted its organizational strategy to continue art therapy with children quarantining in homeless shelters. Software helped them do it.

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When architect Catherine Traynor’s business strategy crumbled because of the pandemic, she leapt to action. She adopted software solutions that allow her to meet clients where they are: in the very houses they want to improve and expand.

Digital Marketing Strategies of Small-Business Owners

Four small business leaders to share how they’re starting and optimizing digital marketing strategies in this socially distanced world.

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At Capterra, we believe that software makes the world a better place. Why? Because software can help every organization become a more efficient, effective version of itself.


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