Software Buying Tips

Small-Business Voices: How Your Peers Used Technology to Overcome Adversity

Published by in Software Buying Tips

The road to success is often bumpy, especially for small businesses. But what if you could identify these bumps before you encounter them?

By looking to your small-business peers, you can learn from their collective experiences and be more prepared for what is ahead.

This collection of resources highlights stories from real business leaders who innovated their way out of a crisis, emerging stronger and more prepared for whatever hardships awaited. Their stories show that planning for the next crisis now will help you clear whatever obstacles arise in the future.

You’ve got this, and we’ve got you.

How One Musical Therapy Organization Adapted to Crisis to Continue Supporting Those in Nee

Music Beyond Measure provides therapy through musical discovery. Learn how it responded to COVID-19.

How This Business Used Software to Make Online Classes Better

This small-business owner used software and creativity to pivot her business strategy, scale, and make online classes better. Here’s what you can learn from her.

Ways to Connect Virtually: How This Real Estate Company Used Software to Connect With Employees and Clients

Real estate company Homie’s newly virtual team relies on software to connect with each other and their clients.

How This Business Owner Used Software to Bring Back a Beloved American Tradition: The Drive-In Movie Theater

Doreen Sayegh swapped her movie theater for a drive-in and used software to create a safe, efficient experience for employees and customers, giving this ode to American tradition a modern twist.

How Software Can Offer Comfort in Uncomforting Times (And Help You Build Brand Trust)

Death is an uncomfortable but unavoidable part of life, especially during a pandemic. Software helps businesses in the death-care industry comfort their grieving or worried clients while maintaining social distance.

How a Local Business Survived by Investing in People (And Software)

Shotgun Seltzer exercised quick decision making and agile business planning when it shifted its entire strategy. It invested in people and software to stay afloat.

New Remote Work Skills Small Businesses Should Be Developing

Read how small business leaders are handling cybersecurity, social media content creation, and upskilling employees to meet the new challenges of remote teams.

How One Owner Transformed His Family Business in 30 Days (And What You Can Learn)

With the pandemic, James Jackson Leach had to suddenly close the doors to his family’s butcher shop. Next thing he knew, they were receiving more orders than they could handle. He turned to software to stay afloat.

How Software Helped Bring Community to Those With Parkinson’s

Power for Parkinson’s had to figure out how to help people living with Parkinson’s manage their symptoms while quarantining. Technology helped grow the nonprofit’s distant audience, but it’s still working on engaging locals.

A Business Model Innovation Story With Tips & Treats From the Owner

Learn how small business entrepreneur Alex Willen started an online dog treats company and the unexpected source of a blowout sale.

Software Helps Nonprofit Continue Its Mission Despite Social Distancing

Nonprofit organization Drawchange quickly adapted its organizational strategy to continue art therapy with children quarantining in homeless shelters. Software helped them do it.

Meet the Architect Using Software to Create a New Blueprint for Success

When architect Catherine Traynor’s business strategy crumbled because of the pandemic, she leapt to action. She adopted software solutions that allow her to meet clients where they are: in the very houses they want to improve and expand.

Digital Marketing Strategies of Small-Business Owners

Four small business leaders to share how they’re starting and optimizing digital marketing strategies in this socially distanced world.

About the Author



At Capterra, we believe that software makes the world a better place. Why? Because software can help every organization become a more efficient, effective version of itself.


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